Online content writing is powerful. It can set your brand apart and turns readers into subscribers or customers. It can also turn people away faster than you can say “content”. That’s right. Done perfectly, online content has great power to influence, persuade, and turn a regular reader into a brand ambassador. Done wrong, it can […]
Blogging is hard. There. I said that. Blogging for a business can be harder. Blogging to earn an income can be tougher. You need to come up with great content ideas. Write them. Upload them. Optimize them. Find gorgeous images to go with them. Send them out to the world via email and social […]
Do you remember that episode from Friends when Ross and Chandler visit that hotel in Canada and take everything that’s “free”?? It’s SO funny!! And fun!! Because…free is fun!! And whoever said there’s no such things as free lunches, clearly hadn’t met yours truly 😉 So, today, I dug through our virtual pantry aka Archives […]
So, does your smallbiz need a business blog? After I posted my mega-post on how to start blogging successfully without losing your soul or sanity, I received quite a few emails from all you amazing people asking pretty much the same question: Does my business need a blog? So, this Biz Bite edition will help […]
It died. It just shriveled up and died. No one was surprised that it happened. Least of all me. You see, burnout is something that I’ve struggled with, off and on, but lately, it’s been more off than on. Yes, my burnout episodes, especially, with regards to blogging have just sorta upped and died. If […]
A business blog, as I’ve often said, is the cornerstone of any online business. I mean, you may have the largest community on Facebook, Pinterest or Instagram , but you NEED a blog to be the hub. However, I do understand the struggles of a business owner when it comes to blogging. “I just don’t […]
You know how you think you write a blog post and are done with it. Well, think again! For this month’s edition of Biz Bite, I have 5 delectable ways YOU can repurpose personal or business blog content and serve it up for increased traffic and more social media engagement. Yes, seconds can be sizzling […]
92% of companies who blog multiple times per day have acquired a customer from their blog. {source: Hubspot} If you haven’t yet acquired a customer, we need to fix this.. stat! Here’s a super-quick social fix to get you more customers via your business blog: Create content that your customers want. Not industry professionals. Not your […]
First up, a fact. Websites with blogs attract 55% more traffic. Does your business website have one? I sure hope so. Having a website with a blog isn’t enough, though. You need to make sure that your business blog marketing efforts are giving you the returns and doing the job they’re meant to do – […]
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