by Prerna Malik | Copywriting and Content Marketing, Online Marketing Simplified, Tips and Ideas
Last updated on January 25th, 2023Post-purchase emails are a given in the eCommerce and SaaS worlds. Not so much in the online course world. I mean … most post-purchase emails for courses look like the example below: Hello, FNAME. You’re IN! Here are your login...
by Prerna Malik | Copywriting and Content Marketing, Online Marketing Simplified, Tips and Ideas
Last updated on June 14th, 2022Service pricing strategies run alllll over the place. Let’s be honest… Pricing services can feel like riding an emotional Storm Mountain-style rollercoaster, complete with feeling a little sick-in-the-stomach along the way. BUT You...
by Prerna Malik | Copywriting and Content Marketing, Online Marketing Simplified, Tips and Ideas
Last updated on June 1st, 2022Want to increase the course value for your online program? BONUSES are an easy way to do this. However While every online course has them… most fail to live up to the hype. You see Bonuses are not ✨ glitter-wrapped rocks. Your...
by Prerna Malik | Copywriting and Content Marketing, Online Marketing Simplified, Tips and Ideas
Last updated on March 25th, 2022Pre-launch marketing. That often-awkward phase in most launches where you’re not sure are you doing too much or too little talking about your program. Kinda like me when I meet a new-to-me human. I either ramble a lot (and scare...
by Prerna Malik | Copywriting and Content Marketing, Online Marketing Simplified, Tips and Ideas
Last updated on January 26th, 2022Flash sales can be a really smart move for online course creators and creative entrepreneurs. However, let’s be honest… Black Friday and Cyber Monday usually turn out to be the headliner “flash sales” events of...
by Prerna Malik | Copywriting and Content Marketing, Life of a Smallbiz Owner, Online Marketing Simplified, Tips and Ideas
Last updated on August 10th, 2022Chances are you’ve heard this mantra echo in the online space: Charge your worth. But what exactly does that mean? (And why does unhelpful (or just plain bad) advice catch on like 🔥 wildfire?) Charge your worth holds court with an...
