Your copy needs personality punching through the door, conversion racing
through its veins and persuasion tying the whole deal together.

You’re done trying to wrangle words into sentences and “tweak” sales pages
desperately praying that it’ll work.

You want copy that’ll convert without the hype.

You want copy that’ll connect without the creepiness.

You want copy that’ll create a solid impact on your presence AND your profits.

Period.

This is where

We come in

and I’m the Head {Copy} Chef
at Content Bistro.

Winning Hearts (and Awards!)

with Words Since Age 13

I’ve been writing powerful words that make a difference since Grade 8 when I won an essay competition talking about traffic safety rules.

(I won a steel grey bicycle, in case you’re interested!)

After graduation, I worked with an advertising agency (true Mad Men style!) and after an exciting stint there, got headhunted by American Express where I was promptly chosen to be part of a hand-picked group of fast-track team members (yep, over-achiever streak in full play!) and one of my roles was that of a Communication Skills Trainer.

So, yes, words and more importantly, words that win people and make an impact have been a part of my life for pretty much forever.

Mastering the art of

copy that converts.

I’ve studied the art of writing

(Masters in English Literature)

science of conversion

(certified by Copyhackers)

so I can serve up perfectly blended conversion copy for results that’ll leave your

competition wondering who your secret weapon is.

Ssshh, we’re not telling!

I’m an ISFJ and a Type-A personality, all of which means I thrive on deadlines, strive for excellence, am laser-focused and I love being of service.

So, when we work together… you don’t get a contractor or a freelancer. Uh-huh!

You get a team member.

Someone who’s invested in your success, every.step.of.the.way.

I help your business figure out not only what your customers want to hear but also… how to say it without sounding brash or boring!

Whether you need your launch to put your PayPal account into overdrive or your website copy to cut through the noise in a crowded niche, I’m the copywriter you want on your team.

I don’t swear. Either in person or in my copy. If that’s what you need, then I’m not the right copywriter for you.

I’m a guest expert for several leading copywriting courses, including Bushra Azhar’s Mass Persuasion Method and Sold Out Launch as well as Copy Hackers’ 10X Launches.

Oh, I’m not just a copywriter. My experience in running launches, both my own and for clients, gives me the unique added advantage of being a savvy launch strategist. So, when we work together, you can pick my brains on how to structure your offer, what bonuses make sense, upsells, downsells, the whole shebang.

I wear the mompreneur tag with pride. When I’m not writing copy, I’m baking cookies and muffins (usually vegan and white sugar-free!) with our 9-year old daughter, Manini.

Great copy, like fine food, has a dynamic process, and a proven tantalizing result to boot, so it isn’t cheap. We serve up the freshest gourmet copy on the block. Fast food’s not welcome.

“You are a wonderful asset to my brand as a contributor and have been a pleasure to work with.

During the past two plus years working together, you have exceeded my expectations with content that is both social and SEO worthy.

I rely on you for your expertise, and you always goes above and beyond.”

– Danyelle Little, The Cubicle Chick

“If you are looking for an excellent copywriter, Prerna is the one.

The process she takes you through is painless and thought-provoking.

She gets to the core of what my service does for my ideal clients and she puts it into words that motivate the buyer to swiftly take action.

She is always able to cut to the heart of a story.

Her choice of words, focus on the subject, and ability to relate through a personal lens are always attuned to the situation.

She’s clever, quick, adds her own intelligent understanding to what she tackles, and is a master with words.

And, she’s unbelievably pleasant to work with! I wouldn’t hesitate to hire her again. She is amazing!”

– Yannie Hsu, Neobella

“You are a wonderful asset to my brand as a contributor and have been a pleasure to work with.

During the past two plus years working together, you have exceeded my expectations with content that is both social and SEO worthy.

I rely on you for your expertise, and you always goes above and beyond.”

– Danyelle Little, The Cubicle Chick

“If you are looking for an excellent copywriter, Prerna is the one.

The process she takes you through is painless and thought-provoking.

She gets to the core of what my service does for my ideal clients and she puts it into words that motivate the buyer to swiftly take action.

She is always able to cut to the heart of a story.

Her choice of words, focus on the subject, and ability to relate through a personal lens are always attuned to the situation.

She’s clever, quick, adds her own intelligent understanding to what she tackles, and is a master with words.

And, she’s unbelievably pleasant to work with! I wouldn’t hesitate to hire her again. She is amazing!”

– Yannie Hsu, Neobella

and I’m the CFO and COO at

Content Bistro.

Strategizing since… forever!

Number-crunching is my super power and armed with an MBA in International Business, I ensure you get marketing strategy and financial advice to add $$$s to your bottom line with the least amount of stress.

In my corporate avatar, I’ve worked with General Electric, American Express and Dell Computers in roles ranging from customer service, project management, customer retention and more for nearly 12 years.

Being an INTJ means my people management and analytical skills are very finely tuned. Financial Savviness and Strategy, Served Straight Up

If you’re in the fintech niche, we’ll get along famously.

I write content that helps businesses in the finance niche get solid ROI.

Not just that, I consult with entrepreneurs who’re making money but no profits. I help you make sense of your cash flow management and projection so you don’t end up in the red when you should be celebrating a profitable year!

I’m a motorbike enthusiast and have gone on rides across North India, including to the Himalayas.

When I’m not crunching numbers, I’m planning our family’s next vacation or road trip. Yes, besides being CFO and COO, I’m also the CVO aka Chief Vacation Officer for our family!

Besides food, travel is our greatest love. We’ve visited Singapore, Thailand, Hong Kong, and love road tripping as well! You know what that means, right? If you own a travel business, you’ll quickly race to the top of our fave clients’ list. #justsaying

We’ve dealt with chronic illness and as a result, pay close attention to what we eat, use and wear. In fact, this business was started because we had our backs against the wall due to said illness. More on that story here.

I believe entrepreneurship and sports have a lot in common and I’m constantly finding parallels between them. If you enjoy watching cricket or tennis, you and I will have a lot to chat about!

We don’t do debt and neither do we encourage our clients and readers to do that. We’ve built our business, from the ground up, without incurring a single cent in debt. We’d love for you to do the same!