Last updated on January 23rd, 2023
We’re Prerna and Mayank.
We make intentional profitability™ a reality for course creators and service providers who want growth that doesn’t give them ulcers.

Geniuses at course launches, especially evergreen ones, like the “one course sale a day” kinds. <= Actual results!

Wizards at creating burnout-free scale for service-based businesses.

Obsessed with travel, essential oils, and chocolate chip 🍪 (umm… didn’t our branding give it away?!)


Create intentional profitability for your business with our R.E.M framework
So… What’s this Intentional Profitability™
you speak of?


Intentional profitability is all about building a business that integrates with your entire life including online learning with your kiddos, early morning walks with your partner, reading Sophie Kinsella in the middle of the day, This is Us binge fests, or taking off for 10 days to Paris and Switzerland because well… you wanna!

It is about working with clients on projects that are a heady cocktail of warm fuzzies and adrenalin-highs.

It is about building a life you don’t want to escape from but savor every second of.

It is about loving the momentum and cherishing the moments and memories.

It is about creating impact and influence without sacrificing integrity, sanity, or your health.
Contrary to what the gurus say…
Profit is not something you pull out of thin air.
You create profit.
With intention. With purpose. With a step-by-step system.
How do you create
Profit with Purpose?


With tested-on-our-biz strategies that work for you and your life season (AKA Momentum Mise-en-Place!).

With seasoned-to-perfection copy that fuels deeper connection with your audience and easier conversion for your offers. (Artisanal, anyone?!)

With an integrated approach that is ALL-YOU.


We’ve used our Intentional Profitability™ philosophy to build a million-dollar business while dealing with chronic illness, raising our daughter, and living in India.
We’ve been in business for over a decade (that’s dinosaur-years in Internet-land!) and we’ve helped 531 (and counting) clients create sustainable scale and intentional profitability. BOOM!!
So… who are we?

Hi! I’m Prerna and I’m the Head {Copy} Chef at Content Bistro.
Copyhackers-certified conversion copywriter and mad baker of afore-mentioned chocolate chip cookies.
I write sales pages and emails that make Stripe sing for ROI-hungry business owners.
I believe in engineering launch strategies that make stress-free, #zerohustle launching a real thing!
I help your business figure out not only what your customers want to hear but also… how to say it without sounding brash, crass, or boring!

Invested in and obsessed with your success, every.step.of.the.way
(they’ve 👇🏻experienced this obsession, first-hand)
Not-So-Random Things
You May Like To Know


Your copy won’t be riddled with F-bombs when you work with me. I don’t swear. Either in person or in my copy. If that’s what you need, then I’m not the right copywriter for you.

You can sleep well at night when you work with me. I’m trusted by the best in the industry for teaching in their programs. Yep, I’ve taught guest expert sessions for several leading courses, including Vanessa Lau’s BOSSGRAM Academy, Female Entrepreneur Association, The Membership Guys, Startup Society, Bushra Azhar’s Mass Persuasion Method, Sold Out Launch, The Copywriter Club, and Copy Hackers’ 10X Launches.

Your health (and sanity) is important to us. We’ve dealt with chronic illness and as a result, pay close attention to what we eat, use, and wear. In fact, we started this business because we had our backs against the wall due to said illness. More on that story here.

You and I can definitely bond IRL over our love for cookies (or coffee or cake!). Yes, besides food, travel is our greatest love. We travel to a new country every year so who knows we may hang out in person soon!. We’ve visited Singapore, Thailand, Hong Kong, Dubai, Switzerland, France, and love road trips as well!

You’re in for a gourmet, fine-dining experience, not a McDs drive-thru. Great copy, like fine food, has a dynamic process, and a proven tantalizing result to boot, so it isn’t cheap. We serve up the freshest gourmet copy on the block. Fast food’s not welcome.


Hi! I’m Mayank and I’m the CFO and COO at Content Bistro.
Number-cruncher. Strategic thinker.
Obsessive coffee bean counter
(I like to know my numbers, even in the kitchen!).
My not-so-secret superpower is showing you how to streamline processes, solidify positioning, package your services AND raise your pricing, pain-free!
As an MBA who was born to be a business owner, I consult with service-based businesses who want sustainable scale ™ minus the stress and sleepless nights.
I help you set up profit-rich packages, sort out your systems and show you, step-by-step, how to rapidly increase revenue, build influence, and do it without overcrowding your Google cal!

I’m alllll about… Brain work, bottom lines, big revenue leaps.
Not-So-Random Things
You May Like To Know


You might catch me biking across the Himalayas. I’m a motorbike enthusiast and have gone on rides across North India, including the Himalayas.

You can swap travel plans with me. When I’m not chewing on numbers, I’m planning our family’s next vacation or road trip. Yes, besides being CFO and COO, I’m also the CVO aka Chief Vacation Officer for our family!

If you have questions about essential oils, I’ve got you covered. As surprising as this may sound, I’m borderline obsessed with essential oils. And yes, I was super skeptical of them when Prerna first brought them up. But now… if our house were on fire, yeah, I’d grab my stash of oils.

You might hear me referencing sports analogies when we work together. I believe entrepreneurship and sports have a lot in common and I’m constantly finding parallels between them. “Mindset often outweighs skills” is just one of the many biz lessons I’ve learned from sports!

You *can* live a debt-free life (it’s possible, and we’re here to help.) We don’t do debt and neither do we encourage our clients and readers to do that. We’ve built our business, from the ground up, without incurring a single cent in debt. We’d love for you to do the same!
