The blog
Leaky Launches: How Can Online Course Creators Protect their Launch From Failing in 2021
The truth is while 6-figure and 7-figure launches DO happen (I’ve written for several of these!)...
How to Get Consistent Sales from Your Evergreen Funnel: The 3 Key Ingredients for Selling More eCourses Everyday
“My evergreen funnel is flawed.” “I tried evergreen launches and honestly… they didn’t work.” ...
13 Brilliantly Effective Lead Magnet Ideas for Online Course Creators in 2020: Sell On Evergreen Mode with Opt-Ins that Attract Ready-to-Enroll Customers
Selling an evergreen course is a multi-step process but it all starts with attracting subscribers...
Evergreen Course 101: Everything You Want to Know About Selling Online Courses on Autopilot, All Day, Everyday
Riddle me this: What’s always on? And always green? . . . Answer: An evergreen course. As someone...
How to Price Services: The PAID Formula to Fast-Track Profitability as a Service Provider in 2020
One of the most common questions in most freelance groups and forums is, “How to price my...
CHEESE: A Deliciously Easy Way to Write High-Converting Sales Copy to Connect with Your Ideal Customer
Have you struggled with crafting sales copy only to end up with a pile of words that are mushy,...
How to Package and Productize Your Services for Maximum Impact and Income: The Profits on Tap Framework for Profit-Rich Packages
Updated September 6, 2020 Continuing our series of posts on how to package and productize your services so you can make an easy 6-figures every year, just like we did, without having to constantly hustle your heart out or launch high-ticket group programs. If you missed the first post, head here to read how we […]
How to Choose the Most Profitable Productized Service Model for Your Business in 2020 (Includes Real World Examples!)
Updated on September 2, 2020 This is part 2 of the 3-part series on creating #sustainablescale for your service-based business with productized services and profit-rich packages. Part 1 is where I shared how productizing helped us crack $210K while working fewer hours. In fact, at the time of writing this updated post, we are on […]
The Single Biggest Profit Maker for Our Copywriting Business: How We Generated $210K Without Launching a Single eCourse
We just did the numbers for 2017 since the financial year in India closes on March 31st. We made $210K. Sure, this may not seem like a big deal in a world where million-dollar businesses crop up seemingly overnight. But for us… it is a H-U-G-E deal. We started our business while we were dealing with […]
The Ultimate Guide to Home Page Conversion Copywriting: Crisp Copy Strategies for Homepages
When I think about home page conversion copywriting, I somehow think about the threshold of a house. Considering the fact that I’ve recently finished revamping our own website home page copy (to be revealed in March with our brand-new design!) AND that we’re in the middle of looking for our soon-to-be-new-home, my line of thought […]
