The blog

The Ultimate Guide to Service Pricing Strategies for Copywriters Who Want Profitability and Peace-of-Mind
Service pricing strategies run alllll over the place. Let’s be honest… Pricing services can feel...

How to Increase Course Value and Impact with Intentional Bonuses: 25 Detailed Ideas (and Examples) for Course Creators
Want to increase the course value for your online program? BONUSES are an easy way to do this. ...

Pre-Launch Marketing Strategies for Course Creators Who Want Richer Connection and Higher Conversions
Pre-launch marketing. That often-awkward phase in most launches where you're not sure are you...

Growth-Focused? Upgrade Your Copywriter Skills with Cross-Skilling to Stand Out in Niched-Down Markets
As far as copywriter skills go, growth is integral to everything we do. Whether it is adding...

Online Course Marketing 101: How to Optimize an Offer Before Putting it On the Digital Shelves
Attn: experienced launch copywriters — if “offer optimization” is NOT a line item on your service...

Flash Sales Strategies for Course Creators: How to Plan a Standout Seasonal Sales Campaign with Confidence
Flash sales can be a really smart move for online course creators and creative entrepreneurs....

How to Charge More as a Launch Copywriter
Chances are you’ve heard this mantra echo in the online space: Charge your worth. But what exactly...

3 Startlingly Simple Sales Strategies for Course Creators: How to Ditch Claims and Step Up the Credibility and Connection
You aren’t imagining it. The already crowded online course creation marketplace is getting tight....

Build Your Launch-Ready Email List with Course-Specific Opt-in Pages That Convert: Opt-in Page Examples, How-tos, and More!
Google "opt-in page examples" and you get millions of results. Mainly from landing page builders...

How to Get Copywriting Clients Even If (Especially IF!) You’re Not a Native English Speaker and Don’t Live in North America
The #1 question most new copywriters have is… “How do I get copywriting clients?” And even though...