The blog
Pre-Launch Marketing Strategies for Course Creators Who Want Richer Connection and Higher Conversions
Pre-launch marketing. That often-awkward phase in most launches where you're not sure are you...
Growth-Focused? Upgrade Your Copywriter Skills with Cross-Skilling to Stand Out in Niched-Down Markets
As far as copywriter skills go, growth is integral to everything we do. Whether it is adding...
Online Course Marketing 101: How to Optimize an Offer Before Putting it On the Digital Shelves
Attn: experienced launch copywriters — if “offer optimization” is NOT a line item on your service...
Flash Sales Strategies for Course Creators: How to Plan a Standout Seasonal Sales Campaign with Confidence
Flash sales can be a really smart move for online course creators and creative entrepreneurs....
How to Charge More as a Launch Copywriter
Chances are you’ve heard this mantra echo in the online space: Charge your worth. But what exactly...
3 Startlingly Simple Sales Strategies for Course Creators: How to Ditch Claims and Step Up the Credibility and Connection
You aren’t imagining it. The already crowded online course creation marketplace is getting tight....
Build Your Launch-Ready Email List with Course-Specific Opt-in Pages That Convert: Opt-in Page Examples, How-tos, and More!
Google "opt-in page examples" and you get millions of results. Mainly from landing page builders...
How to Get Copywriting Clients Even If (Especially IF!) You’re Not a Native English Speaker and Don’t Live in North America
The #1 question most new copywriters have is… “How do I get copywriting clients?” And even though...
Why Automated Parity Pricing is Misguided and How to Truly Create Equal Opportunities for Enrolment and Accessibility
Parity pricing. The latest “automated” trend to take over the online course world. I recently...
Social Proof Marketing for Course Creators: Six Ways to Use Testimonials (and TWO ways to organize them!)
FACT: Social proof marketing or using testimonials is a big part of any online course launch (or...
