The blog
Why Automated Parity Pricing is Misguided and How to Truly Create Equal Opportunities for Enrolment and Accessibility
Parity pricing. The latest “automated” trend to take over the online course world. I recently...
Social Proof Marketing for Course Creators: Six Ways to Use Testimonials (and TWO ways to organize them!)
FACT: Social proof marketing or using testimonials is a big part of any online course launch (or...
How to Relaunch Your Online Course: Use the 3Ds for Profitable, Sustainable, and Meaningful Launches
What if I told you that rinse-and-repeat works well for habits and systems but when it comes to...
The 4-Step Social Media Content Strategy for Course Creators who Want to Engage with Their Audiences, Humanize Their Brand, and Have Profitable Launches
Social media content strategy? To promote your online course? Do you even need it? Should you...
Online Launches and Course Creators: How to Create More Impact with Intention in 2021
Online launches. They’re a minefield of decisions and choices. As online course creators, not...
Entrepreneurship Growth: How to Build a Profitable Business without Drowning in Debt or Overwhelm
Meet Growth📈 & Finance🤓, your soft-spoken bespectacled duo, double-dog daring you to bravely...
Leaky Launches: How Can Online Course Creators Protect their Launch From Failing in 2021
The truth is while 6-figure and 7-figure launches DO happen (I’ve written for several of these!)...
How to Get Consistent Sales from Your Evergreen Funnel: The 3 Key Ingredients for Selling More eCourses Everyday
“My evergreen funnel is flawed.” “I tried evergreen launches and honestly… they didn’t work.” ...
13 Brilliantly Effective Lead Magnet Ideas for Online Course Creators in 2020: Sell On Evergreen Mode with Opt-Ins that Attract Ready-to-Enroll Customers
Selling an evergreen course is a multi-step process but it all starts with attracting subscribers...
Evergreen Course 101: Everything You Want to Know About Selling Online Courses on Autopilot, All Day, Everyday
Riddle me this: What’s always on? And always green? . . . Answer: An evergreen course. As someone...
