by Prerna Malik | Copywriting and Content Marketing, Online Marketing Simplified
Selling an evergreen course is a multi-step process but it all starts with attracting subscribers who are ready to become students. Gone are the days when all you wanted (or needed!) was a BIG list. For you to grab attention in today’s distraction-driven world, you... 
by Prerna Malik | Copywriting and Content Marketing, Online Marketing Simplified
Riddle me this: What’s always on? And always green? . . . Answer: An evergreen course. As someone who specializes in ROI-focused conversion copy, evergreen course launches and funnels are one of the best areas for me to demonstrate my zone of genius. Case in point:... 
by Mayank Malik | Online Marketing Simplified, Small Business Resources
One of the most common questions in most freelance groups and forums is, “How to price my services?” There is no doubt that pricing your services can be as challenging as learning to parallel park. Questions compete for brain space all the time… Do you charge as much... by Prerna Malik | Copywriting and Content Marketing
Have you struggled with crafting sales copy only to end up with a pile of words that are mushy, goopy and lack persuasion and personality? Or maybe, you’ve been able to write a page that sounds good but sadly fails to get customers knocking wildly on your virtual... 
by Prerna Malik | Small Business Resources
Continuing our series of posts on packaging and productizing your services so you can make an easy 6-figures every year, just like we did, without having to constantly hustle your heart out or launch high-ticket group programs. If you missed the first post, head here... 
by Prerna Malik | Online Marketing Simplified, Small Business Resources
This is part 2 of the 3-part series on creating productized services, the profitable way. Part 1 is where I shared how productizing helped us crack $210K while working fewer hours. Not only have I been getting GREAT feedback on the post, I’m also getting great... 
by Prerna Malik | Online Marketing Simplified, Small Business Resources
We just did the numbers for 2017 since the financial year in India closes on March 31st. We made $210K. Sure, this may not seem like a big deal in a world where million-dollar businesses crop up seemingly overnight. But for us… it is a H-U-G-E deal. We started... 
by Prerna Malik | Copywriting and Content Marketing
When I think about home page conversion copywriting, I somehow think about the threshold of a house. Considering the fact that I’ve recently finished revamping our own website home page copy (to be revealed in March with our brand-new design!) AND that... 
by Prerna Malik | Life of a Smallbiz Owner
This is the first time I’m doing a year-in-review style post simply because this year was MASSIVE on so many levels – personal AND business. Our word for 2017 was SURGE. For the last few years, Mayank and I have used Word of the Year to set an intention... 
by Prerna Malik | Life of a Smallbiz Owner, Productivity for Business Owners, Small Business Resources, Tips and Ideas
Confession: I wrote at least 25 smart-sounding headlines before scrapping them all and settling on this one. Because let’s face it… that’s what this post is all about. It’s about conferences, lessons, and travels. It’s about a journey, spanning thousands... 
