Last updated on February 14th, 2023
The blog
5 Proven Strategies for Gracefully (and Effectively!) Overcoming Objections When Selling Online Courses
Okay, let’s be honest … selling online courses can be a challenge even at the best of times. And right now, when the world seems to be spinning...
How To Plan Deep Work Retreats To Increase Profits AND Beat Burnout
This article could very easily be titled “Why Staying at a Hotel for 3 Days a Month Helps Me Work Less, Earn More, Stay Saner” I started going on...
How to be Productive at Home: 5 Most Effective, Entrepreneur-Friendly Holiday Productivity Strategies
The challenge of how to be productive at home is a big one. Throw in the holidays — travel, celebrations, time away — and it feels downright...
5 Easy Ways to Side-Step Productivity Mistakes and Keep Burnout at Bay
Being an entrepreneur can quite frankly be exhausting because you have a never-ending list of to-dos and staying productive can be a “to-do” in...
Five Post-Purchase Emails Course Creators Should Send to Improve Student Experience and Increase Sales
Post-purchase emails are a given in the eCommerce and SaaS worlds. Not so much in the online course world. I mean … most post-purchase emails for...
The Ultimate Guide to Service Pricing Strategies for Copywriters Who Want Profitability and Peace-of-Mind
Service pricing strategies run alllll over the place. Let’s be honest… Pricing services can feel like riding an emotional Storm Mountain-style...
How to Increase Course Value and Impact with Intentional Bonuses: 25 Detailed Ideas (and Examples) for Course Creators
Want to increase the course value for your online program? BONUSES are an easy way to do this. However While every online course has them... most...
Pre-Launch Marketing Strategies for Course Creators Who Want Richer Connection and Higher Conversions
Pre-launch marketing. That often-awkward phase in most launches where you're not sure are you doing too much or too little talking about your...
Growth-Focused? Upgrade Your Copywriter Skills with Cross-Skilling to Stand Out in Niched-Down Markets
As far as copywriter skills go, growth is integral to everything we do. Whether it is adding “offer optimization” to our process or mastering the...
Online Course Marketing 101: How to Optimize an Offer Before Putting it On the Digital Shelves
Attn: experienced launch copywriters — if “offer optimization” is NOT a line item on your service menu or proposals, then you are letting a...
