by Prerna Malik | Copywriting and Content Marketing
Have you struggled with crafting sales copy only to end up with a pile of words that are mushy, goopy and lack persuasion and personality? Or maybe, you’ve been able to write a page that sounds good but sadly fails to get customers knocking wildly on your virtual... 
by Prerna Malik | Small Business Resources
Continuing our series of posts on packaging and productizing your services so you can make an easy 6-figures every year, just like we did, without having to constantly hustle your heart out or launch high-ticket group programs. If you missed the first post, head here... 
by Prerna Malik | Online Marketing Simplified, Small Business Resources
This is part 2 of the 3-part series on creating productized services, the profitable way. Part 1 is where I shared how productizing helped us crack $210K while working fewer hours. Not only have I been getting GREAT feedback on the post, I’m also getting great... 
by Prerna Malik | Online Marketing Simplified, Small Business Resources
We just did the numbers for 2017 since the financial year in India closes on March 31st. We made $210K. Sure, this may not seem like a big deal in a world where million-dollar businesses crop up seemingly overnight. But for us… it is a H-U-G-E deal. We started... 
by Prerna Malik | Copywriting and Content Marketing
When I think about home page conversion copywriting, I somehow think about the threshold of a house. Considering the fact that I’ve recently finished revamping our own website home page copy (to be revealed in March with our brand-new design!) AND that... 
by Prerna Malik | Life of a Smallbiz Owner
This is the first time I’m doing a year-in-review style post simply because this year was MASSIVE on so many levels – personal AND business. Our word for 2017 was SURGE. For the last few years, Mayank and I have used Word of the Year to set an intention... 
by Prerna Malik | Life of a Smallbiz Owner, Productivity for Business Owners, Small Business Resources, Tips and Ideas
Confession: I wrote at least 25 smart-sounding headlines before scrapping them all and settling on this one. Because let’s face it… that’s what this post is all about. It’s about conferences, lessons, and travels. It’s about a journey, spanning thousands... 
by Prerna Malik | Life of a Smallbiz Owner, Productivity for Business Owners, Tips and Ideas
Working from home is undoubtedly one of the best things to have happened to me. It is a lifestyle that suits my personality and my professional ambitions perfectly while allowing me to manage our home and raise our daughter just the way I envisioned. I wouldn’t have... 
by Mayank Malik | Life of a Smallbiz Owner, Productivity for Business Owners, Productivity Tips, Small Business Resources, Tips and Ideas
As a freelancer or service provider, you usually have ONE key goal: Increase Revenue. More often than not, that requires one of two things – either work more hours or go the agency model and have a team of people to work for you. When we started our business in... 
by Prerna Malik | Copywriting and Content Marketing
Writing attention grabbing headlines that not only stop readers in their tracks but also compel them to continue reading is both an art and a science. Most copywriters, including yours truly, spend a TON of time on headlines and with good reason too. After all,... 
