by Prerna Malik | Copywriting and Content Marketing, Online Marketing Simplified
Selling an evergreen course is a multi-step process but it all starts with attracting subscribers who are ready to become students. Gone are the days when all you wanted (or needed!) was a BIG list. For you to grab attention in today’s distraction-driven world, you... 
by Prerna Malik | Copywriting and Content Marketing, Online Marketing Simplified
Riddle me this: What’s always on? And always green? . . . Answer: An evergreen course. As someone who specializes in ROI-focused conversion copy, evergreen course launches and funnels are one of the best areas for me to demonstrate my zone of genius. Case in point:... by Prerna Malik | Copywriting and Content Marketing
Have you struggled with crafting sales copy only to end up with a pile of words that are mushy, goopy and lack persuasion and personality? Or maybe, you’ve been able to write a page that sounds good but sadly fails to get customers knocking wildly on your virtual... 
by Prerna Malik | Copywriting and Content Marketing
When I think about home page conversion copywriting, I somehow think about the threshold of a house. Considering the fact that I’ve recently finished revamping our own website home page copy (to be revealed in March with our brand-new design!) AND that... 
by Prerna Malik | Copywriting and Content Marketing
Writing attention grabbing headlines that not only stop readers in their tracks but also compel them to continue reading is both an art and a science. Most copywriters, including yours truly, spend a TON of time on headlines and with good reason too. After all,... 
by Prerna Malik | Copywriting and Content Marketing
Updated October 14, 2020 Sales copywriting. Two little words that carry a whole lot of weight. Whether you’re writing emails to share that new eCourse you just launched or are flinging yourself straight into the deep end with a sales page, writing sales copy is not... 
