by Prerna Malik | Copywriting and Content Marketing, Tips and Ideas
The #1 question most new copywriters have is… “How do I get copywriting clients?” And even though the internet has shrunk boundaries, the fact is… finding copywriting clients isn’t the easiest. And if you’re from a non-English speaking country, that gap between you...
by Prerna Malik | Copywriting and Content Marketing, Tips and Ideas
Parity pricing. The latest “automated” trend to take over the online course world. I recently visited THREE different course sales pages by people I truly admire and was interested in learning from when, BOOM! A bar jumped up right at the top of the sales page,...
by Prerna Malik | Copywriting and Content Marketing, Tips and Ideas
FACT: Social proof marketing or using testimonials is a big part of any online course launch (or relaunch). And while we’ve already shared a GIANT resource on how to get the best testimonials and optimize them for sales… …there’s SO much more...
by Prerna Malik | Copywriting and Content Marketing, Online Marketing Simplified, Tips and Ideas
What if I told you that rinse-and-repeat works well for habits and systems but when it comes to launching and selling your online course, it doesn’t usually work the same way? Program relaunches usually become a rehash of last year’s strategy and...
by Prerna Malik | Copywriting and Content Marketing, Online Marketing Simplified
Social media content strategy? To promote your online course? Do you even need it? Should you hire it out? What should you even say so you aren’t turning your social feeds into a sales pitch with every post? The questions around using social to promote your online...
by Prerna Malik | Copywriting and Content Marketing, Online Marketing Simplified
Online launches. They’re a minefield of decisions and choices. As online course creators, not only do you have to navigate this minefield with strategic precision but you also want to do it with ease and intention. One of the things, Mayank and I are passionate...
