by Prerna Malik | Copywriting and Content Marketing, Online Marketing Simplified
Selling an evergreen course is a multi-step process but it all starts with attracting subscribers who are ready to become students. Gone are the days when all you wanted (or needed!) was a BIG list. For you to grab attention in today’s distraction-driven world, you... 
by Prerna Malik | Copywriting and Content Marketing, Online Marketing Simplified
Riddle me this: What’s always on? And always green? . . . Answer: An evergreen course. As someone who specializes in ROI-focused conversion copy, evergreen course launches and funnels are one of the best areas for me to demonstrate my zone of genius. Case in point:... by Prerna Malik | Copywriting and Content Marketing
Have you struggled with crafting sales copy only to end up with a pile of words that are mushy, goopy and lack persuasion and personality? Or maybe, you’ve been able to write a page that sounds good but sadly fails to get customers knocking wildly on your virtual... 
by Prerna Malik | Copywriting and Content Marketing
When I think about home page conversion copywriting, I somehow think about the threshold of a house. Considering the fact that I’ve recently finished revamping our own website home page copy (to be revealed in March with our brand-new design!) AND that... 
by Prerna Malik | Copywriting and Content Marketing
Writing attention grabbing headlines that not only stop readers in their tracks but also compel them to continue reading is both an art and a science. Most copywriters, including yours truly, spend a TON of time on headlines and with good reason too. After all,... 
by Prerna Malik | Copywriting and Content Marketing
Over the past few weeks, we’ve been talking a lot about sales copywriting for the simple reason that you want to sell your products and services, and sales copy is just what you need to do it, easily and effortlessly. Whether it’s been sales copy... 
