by Prerna Malik | Copywriting and Content Marketing, Online Marketing Simplified, Tips and Ideas
Pre-launch marketing. That often-awkward phase in most launches where you’re not sure are you doing too much or too little talking about your program. Kinda like me when I meet a new-to-me human. I either ramble a lot (and scare them off) or I give one-word...
by Prerna Malik | Copywriting and Content Marketing, Life of a Smallbiz Owner, Tips and Ideas
As far as copywriter skills go, growth is integral to everything we do. Whether it is adding “offer optimization” to our process or mastering the art of helping course creators re-launch with confidence, we’re always looking to grow. However, growth isn’t linear or...
by Prerna Malik | Copywriting and Content Marketing, Tips and Ideas
Attn: experienced launch copywriters — if “offer optimization” is NOT a line item on your service menu or proposals, then you are letting a monster-sized authority-building opportunity pass by. Online course marketing IS part of what you do. Knowing HOW to optimize...
by Prerna Malik | Copywriting and Content Marketing, Online Marketing Simplified, Tips and Ideas
Flash sales can be a really smart move for online course creators and creative entrepreneurs. However, let’s be honest… Black Friday and Cyber Monday usually turn out to be the headliner “flash sales” events of the year for most online course...
by Prerna Malik | Copywriting and Content Marketing, Life of a Smallbiz Owner, Online Marketing Simplified, Tips and Ideas
Chances are you’ve heard this mantra echo in the online space: Charge your worth. But what exactly does that mean? (And why does unhelpful (or just plain bad) advice catch on like 🔥 wildfire?) Charge your worth holds court with an entrepreneurial mixed bag of...
by Prerna Malik | Copywriting and Content Marketing, Online Marketing Simplified, Tips and Ideas
You aren’t imagining it. The already crowded online course creation marketplace is getting tight. Uncomfortably tight. The global e-learning market is expected to reach a global market value of $457 billion in 2026 (source: Global Newswire). The 2020 pandemic ...
