by Prerna Malik | Copywriting and Content Marketing, Online Marketing Simplified, Tips and Ideas
What if I told you that rinse-and-repeat works well for habits and systems but when it comes to launching and selling your online course, it doesn’t usually work the same way? Program relaunches usually become a rehash of last year’s strategy and...
by Prerna Malik | Copywriting and Content Marketing, Online Marketing Simplified
Social media content strategy? To promote your online course? Do you even need it? Should you hire it out? What should you even say so you aren’t turning your social feeds into a sales pitch with every post? The questions around using social to promote your online...
by Prerna Malik | Copywriting and Content Marketing, Online Marketing Simplified
Online launches. They’re a minefield of decisions and choices. As online course creators, not only do you have to navigate this minefield with strategic precision but you also want to do it with ease and intention. One of the things, Mayank and I are passionate...
by Prerna Malik | Copywriting and Content Marketing, Online Marketing Simplified
The truth is while 6-figure and 7-figure launches DO happen (I’ve written for several of these!) there are also the launches that leak sales, cripple conversions, and slowly fade into oblivion. But no one ever brings this up. Because no one really wants to talk...
by Prerna Malik | Copywriting and Content Marketing, Online Marketing Simplified
Selling an evergreen course is a multi-step process but it all starts with attracting subscribers who are ready to become students. Gone are the days when all you wanted (or needed!) was a BIG list. For you to grab attention in today’s distraction-driven world, you...
by Prerna Malik | Copywriting and Content Marketing, Online Marketing Simplified
Riddle me this: What’s always on? And always green? . . . Answer: An evergreen course. As someone who specializes in ROI-focused conversion copy, evergreen course launches and funnels are one of the best areas for me to demonstrate my zone of genius. Case in point:...
