by Prerna Malik | Copywriting and Content Marketing
When I think about home page conversion copywriting, I somehow think about the threshold of a house. Considering the fact that I’ve recently finished revamping our own website home page copy (to be revealed in March with our brand-new design!) AND that... 
by Prerna Malik | Copywriting and Content Marketing
Writing attention grabbing headlines that not only stop readers in their tracks but also compel them to continue reading is both an art and a science. Most copywriters, including yours truly, spend a TON of time on headlines and with good reason too. After all,... 
by Prerna Malik | Copywriting and Content Marketing
Over the past few weeks, we’ve been talking a lot about sales copywriting for the simple reason that you want to sell your products and services, and sales copy is just what you need to do it, easily and effortlessly. Whether it’s been sales copy... 
by Prerna Malik | Copywriting and Content Marketing
Opt-in pages are the “amuse-bouche” of launches. Why? They’re free tasters… They give your audience a taste of what to expect from you so you have to ensure that they tick all the boxes and have the perfect blend of flavors to woo prospects and turn browsers into... 
by Prerna Malik | Copywriting and Content Marketing
Did you know that buying a car could result in lightbulb-moments about writing sales page copy? Didn’t know that? Me neither. Until very recently, when we ventured into the new car market, visiting showroom after shiny showroom and being exposed to the ramblings of... 
by Prerna Malik | Copywriting and Content Marketing, Small Business Resources
Fun Fact Number One: I’ve only taken ONE copywriting course so far. Fun Fact Number Two: I’m super selective and painfully frugal when it comes to investing in our business and in my learning. Fun Fact Number Three: I’m known to tell people NOT to buy courses and... 
