Product descriptions are, in my opinion, an eCommerce site’s secret sales weapon. Sorta, like James Bond. 😉 Why? Because… They hold the key to keep visitors on your site for longer They share how a product can make life simpler, easier, better, happier, healthier for your customer They lay out the reasons why a customer absolutely must-have the product […]
Have you been staring at your screen wondering… how to write your About Me page without coming off like a smarmy salesman or that annoying dinner party guest who doesn’t stop talking about themselves? Here’s help. I’m donning my content chef hat to dish out The Secret Sauce recipe for creating an About page that’s […]
When Mayank and I got married 10 years ago, we decided not to celebrate Valentine’s Day simply because celebrating our anniversary on the 11th of February instead was way more important. Here’s us celebrating our 10th 🙂 Having said that, I like the idea of day to show that you love and care about those […]
If you’ve ever doubted the path you’re on… If you’ve ever compared your success {or lack of it!} to another entrepreneur… If you’ve ever felt you should be doing this or that because so-and-so says it so… You need to read Everything I Know by Paul Jarvis. You know how much I love templates, ready-to-use […]
The last year {yes, am already referring to 2014 as the last year!} has been one where I have nourished my self , inside and out, in business and in life. It wasn’t surprising. I chose NOURISH as my word of the year and everything I did centered on whether or not it nourished my life, […]
Growing our business can be tough BUT it doesn’t have to be. Y’see, when we start out as business owners and entrepreneurs, we’re usually figuring things out as we go. We don’t know the best ways to manage every aspect of running a business, and sometimes we get stuck in different habits or routines […]
Yes, October is here and while I’m hoping you’ve got your holiday marketing plan in place, I have some creative, fun and easy ways to increase sales during the busiest season of the year. Yep, the busiest. To give you an idea, last year’s shopping spending was $602 billion[National Retail Federation] and THAT is expected […]
I’m SO thrilled, you guys!! Y’see…One of the things that I’m super passionate about is crafting a social media presence that thrives on being social rather than social. For me, community building is all about sharing great content that resonates with your audience and with who you are. Whether that’s on your blog or on […]
As an entrepreneur, one of the things I’ve really, really wanted to do is be different. In a world filled with community managers and content creators, it sometimes seems difficult or even, impossible to do. Luckily, for me, I have Bernadette Jiwa in my corner or at least her book, Difference. I became a fan […]
A few days ago, Manini and I were reading a popular Indian fable about a group of mice who help a herd of elephants escape from the hunters’ nets by biting the nets off. While she loves the story because well, she’s 6 and anything that has mice and elephants in it is something to […]
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