by Prerna Malik | Copywriting and Content Marketing, Life of a Smallbiz Owner, Online Marketing Simplified, Tips and Ideas
Chances are you’ve heard this mantra echo in the online space: Charge your worth. But what exactly does that mean? (And why does unhelpful (or just plain bad) advice catch on like 🔥 wildfire?) Charge your worth holds court with an entrepreneurial mixed bag of...
by Prerna Malik | Life of a Smallbiz Owner, Online Marketing Simplified
“My evergreen funnel is flawed.” “I tried evergreen launches and honestly… they didn’t work.” “Live launches are exhausting but at least, they convert.” If you’ve ever felt evergreen launches wouldn’t work for you or maybe you tried an evergreen launch only to...
by Prerna Malik | Life of a Smallbiz Owner
This is the first time I’m doing a year-in-review style post simply because this year was MASSIVE on so many levels – personal AND business. Our word for 2017 was SURGE. For the last few years, Mayank and I have used Word of the Year to set an intention...
by Prerna Malik | Life of a Smallbiz Owner, Productivity for Business Owners, Small Business Resources, Tips and Ideas
Confession: I wrote at least 25 smart-sounding headlines before scrapping them all and settling on this one. Because let’s face it… that’s what this post is all about. It’s about conferences, lessons, and travels. It’s about a journey, spanning thousands...
by Prerna Malik | Life of a Smallbiz Owner, Productivity for Business Owners, Tips and Ideas
Working from home is undoubtedly one of the best things to have happened to me. It is a lifestyle that suits my personality and my professional ambitions perfectly while allowing me to manage our home and raise our daughter just the way I envisioned. I wouldn’t have...
by Mayank Malik | Life of a Smallbiz Owner, Productivity for Business Owners, Productivity Tips, Small Business Resources, Tips and Ideas
As a freelancer or service provider, you usually have ONE key goal: Increase Revenue. More often than not, that requires one of two things – either work more hours or go the agency model and have a team of people to work for you. When we started our business in...
