Growth-Focused? Upgrade Your Copywriter Skills with Cross-Skilling to Stand Out in Niched-Down Markets

by Prerna Malik | Copywriting and Content Marketing, Life of a Smallbiz Owner, Tips and Ideas

As far as copywriter skills go, growth is integral to everything we do.  Whether it is adding “offer optimization” to our process or mastering the art of helping course creators re-launch with confidence, we’re always looking to grow.  However, growth isn’t linear or...

How to Charge More as a Launch Copywriter

by Prerna Malik | Copywriting and Content Marketing, Life of a Smallbiz Owner, Online Marketing Simplified, Tips and Ideas

Chances are you’ve heard this mantra echo in the online space: Charge your worth. But what exactly does that mean? (And why does unhelpful (or just plain bad) advice catch on like 🔥 wildfire?)     Charge your worth holds court with an entrepreneurial mixed bag of...

How to Get Consistent Sales from Your Evergreen Funnel: The 3 Key Ingredients for Selling More eCourses Everyday

by Prerna Malik | Life of a Smallbiz Owner, Online Marketing Simplified

“My evergreen funnel is flawed.”  “I tried evergreen launches and honestly… they didn’t work.”  “Live launches are exhausting but at least, they convert.”    If you’ve ever felt evergreen launches wouldn’t work for you or maybe you tried an evergreen launch only to...

7 Entrepreneurial Lessons Learned in our 7th Year of Business

by Prerna Malik | Life of a Smallbiz Owner

This is the first time I’m doing a year-in-review style post simply because this year was MASSIVE on so many levels – personal AND business. Our word for 2017 was SURGE.  For the last few years, Mayank and I have used Word of the Year to set an intention...

15 Business Lessons. 5 Conferences. 3 Weeks – What I Learned and You Can Too!

by Prerna Malik | Life of a Smallbiz Owner, Productivity for Business Owners, Small Business Resources, Tips and Ideas

Confession: I wrote at least 25 smart-sounding headlines before scrapping them all and settling on this one. Because let’s face it… that’s what this post is all about. It’s about conferences, lessons, and travels. It’s about a journey, spanning thousands...

Don’t Do These 5 Things When Working from Home

by Prerna Malik | Life of a Smallbiz Owner, Productivity for Business Owners, Tips and Ideas

Working from home is undoubtedly one of the best things to have happened to me. It is a lifestyle that suits my personality and my professional ambitions perfectly while allowing me to manage our home and raise our daughter just the way I envisioned. I wouldn’t have...