Do you ever look at your planner or calendar at the end of the month and wonder… where did your time go? Because let’s be honest… the income doesn’t match up to the hours you’ve invested. You aren’t the only one and here’s the kicker… it isn’t even your fault. Yep. The sad, soggy truth […]
We recently wrapped up a humongous promo-style launch that we’d run for both Content Cookbook and The Social Spread. Before that we had a sold out launch with Easy-as-Pie eBook Marketing Recipe Book. While these two launches were certainly not our first two launches, they were truly our easiest, least stressful launches indeed. That’s right. […]
I had the chance of working with some amazing companies like General Electric, Dell Computers and American Express at the start of my corporate career. I was always fascinated with how different teams and functions worked tirelessly to achieve their specific goals but also the overarching goal of the company. If there was one common […]
Testimonials are considered the Holy Grail of business, right? Which is why it blows my mind that savvy business owners and entrepreneurs spend thousands of dollars on branding, photoshoots, and yes, copywriting but when it comes to testimonials… … they slap on fuddy-duddy photos of past students and copy that’s either way too rah-rah or […]
eBook promotion. Hearing these two words can, honestly, make even the most veteran eBook authors feel like smashing their laptop more than the thought of actually writing that eBook. How do I know? Well, after writing 10 eBooks for myself and another 10-odd for clients, I know a bit {okay, way more than a bit!} […]
It kills me. It really does. Each time I visit an eBook sales page and I see glaring, sales-crushing, traffic-repelling mistakes that I can guarantee will impact how many copies the author eventually sells before declaring that eBooks are a waste of time, it kills me. eBooks need sales pages that readers will fall in […]
“The average ecommerce conversion rate is 1.48%” I didn’t say that…. The respectable folks at Moz did. In their 2016 eCommerce Benchmarks Study, the Wolfgang team at Moz found that retail websites average a conversion of 1.36%. The same study found that “committed retail customer would visit the one retail website multiple times on their […]
I want to sell online. Reach millions of people online. I want passive income. Y’know, the kinds where I work 4 hours a week and can earn a full-time income? That one. I want to make money while I sleep. Yes, these are all the things that not only have I heard from Coffee N […]
Looking for eBook ideas? Pull up a chair, m’friend. THIS is going to be a chat that’ll need more than just a latte and cookie! In a rush? Pop your details here to download all the eBook ideas that you’ll ever need. You’re welcome! Okay, so why do I have so many eBook ideas to share? […]
One of the biggest challenges that we faced in our early years as entrepreneurs was getting used to the idea of uncertain and irregular cash flow. Before we started Content Bistro, both Prerna and I were working in the corporate world and were used to steady incomes at the end of the month. Everything had a […]
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