by Mayank Malik | Online Marketing Simplified, Small Business Resources
What does a service-based business need the most? CLIENTS. Now… Most coaches and consultants will tell you that if you want to convert prospects into clients you need to: 1. Monetize your value or show what you bring to the table to your prospect. 2. Share... 
by Prerna Malik | Online Marketing Simplified, Small Business Resources
Do you ever look at your planner or calendar at the end of the month and wonder… where did your time go? Because let’s be honest… the income doesn’t match up to the hours you’ve invested. You aren’t the only one and here’s the kicker… it isn’t even your fault. Yep.... 
by Prerna Malik | Copywriting and Content Marketing, Small Business Resources
Fun Fact Number One: I’ve only taken ONE copywriting course so far. Fun Fact Number Two: I’m super selective and painfully frugal when it comes to investing in our business and in my learning. Fun Fact Number Three: I’m known to tell people NOT to buy courses and... 
by Prerna Malik | Online Marketing Simplified, Small Business Resources
We recently wrapped up a humongous promo-style launch that we’d run for both Content Cookbook and The Social Spread. Before that we had a sold out launch with Easy-as-Pie eBook Marketing Recipe Book. While these two launches were certainly not our first two launches,... 
by Mayank Malik | Life of a Smallbiz Owner, Small Business Resources
I had the chance of working with some amazing companies like General Electric, Dell Computers and American Express at the start of my corporate career. I was always fascinated with how different teams and functions worked tirelessly to achieve their specific goals but... 
by Prerna Malik | Copywriting and Content Marketing, Online Marketing Simplified, Small Business Resources
When I started looking for testimonial samples to include in this mega-post, I did not think it would take me the better part of a day to do so. Yep. I mean testimonials are considered the Holy Grail of business, right? You’d think that finding flawless samples would... 
