When I started looking for testimonial samples to include in this mega-post, I did not think it would take me the better part of a day to do so.


I mean testimonials are considered the Holy Grail of business, right? You’d think that finding flawless samples would be as easy as finding my left finger, but in fact, it was more like finding the proverbial needle in the haystack.

I kid you not!

Site after site I visited was making glaring, neon-bright mistakes with their testimonials that not only made me clench my intestines but also, made me click away with the alacrity of a frightened mouse.


But then, being the ISFJ, Type-A I am, I dug my heels in, rolled my gingham-shirt {what?! Gingham is retro;)} sleeves up and looked harder. I visited sites of folks I deeply admired in the hope that their testimonials would shine and I wasn’t disappointed.

Testimonials play a HUGE role in converting the casual browser into a buyer.

That’s right.

According to Robert Cialdini in Influence, “We will use the actions of others to decide on proper behavior for ourselves, especially when we view those others as similar to ourselves.”

But since numbers talk louder than words…

Here are some statistics for you to chew on

85% of consumers said they read up to 10 reviews before feeling they can trust a business. {source: Search Engine Land}

94% of B2B marketing and sales professionals rated content sourced from real customers (like customer testimonials) as “very effective” or “extremely effective.” {source: TechValidate}

78% of online Americans aged 18-64 agree that online reviews help them decide whether or not to purchase a product. {source: IPSOS Open Thinking Exchange}

So, yes, testimonials are powerful BUT {and this is BIG} only when done right.

You’d be surprised at the number of businesses that make laughable mistakes when displaying these sales-boosters.

Download a printable PDF with the 5 essential questions to ask for testimonials that can turn browsers into buyers and a handy testimonial tracker so you always have testimonials when you need them.

So, I present to you the 5 sales-crushing mistakes that 90% businesses make when featuring testimonials, followed by the 5 stellar testimonial samples that tick all the boxes and nail all the elements.

5 Sales-Crushing Mistakes That 90% Businesses Make When Featuring Testimonials

1. Not Featuring a Name, a Real Name

You have no idea how many testimonials I came across that say

“My client X experienced…”

“A. found that working with me…”

“Tina was thrilled to receive…”

What IS this?!!

Who are X, A and Tina? How do I know that they aren’t as imaginary as that pot of gold at the end of the rainbow?

How do I know they even exist?

Why should I trust you?

Using a full name, a real name, is an instant credibility booster, forming a connection with a browser like nothing else.

2. Ignoring the Photo

You know what they say about putting a face to the name? It matters!

That’s right. Being able to “see” a person who’s vouching for your brilliance makes a HUGE impact.

What if you don’t have a client photo? Can you use a business logo instead?

But Prerna, what if my clients aren’t businesses but they don’t want to share their photos?

Can you share a photo of what you did for them? Like the eBook cover you created or the cake you baked?

3. Overlooking the Business Name or Credentials

Are you catering to business clients? If yes, include their business name along with their name.

If your clients are customers, then their first name would do but you could add the state or country, they’re from for added credibility.

4. Going the Unedited Way

Sure, it’s good to be raw, real and uncut, but if your testimonials are rambly, long stories that start from when the client met you and go on to talk about all the eensy-weensy details, then we have a problem, Houston!

How can you avoid this?

Edit the testimonials you receive or hire a professional copywriter to take the “raw” testimonial and massage it into a testimonial that turns heads and woos wallets.

Always, always share the final edited version with your client to get their approval before popping it on your website.

5. Not Sharing Specifics

“Prerna helped me increase engagement” is good but “Prerna helped me increase engagement month-on-month by 10% is even better.”

Similarly, “Prerna wrote a brilliant sales page for me” is good but “Prerna wrote a sales page that brought $17K in 2 weeks” is even better!

Can you get specifics from your clients?  Help them nail the results that working with you or using your services or products bring?

Download a printable PDF with the key questions to ask for mind-opening, wallet-wooing testimonials

5 Testimonial Samples That are Brilliant Conversion-Boosters, Resistance-Smashers and Sales-Superchargers

I promised you 5 samples to show you how to avoid all the 5 mistakes I shared and I deliver these brilliant examples to you now.

Kristi Hines, Freelance Writer

Kristi’s testimonials have a name, a face, credentials and specificity. Just reading them makes me want to work with her. They’re perfect and brilliant.



Ana Hoffman, Traffic Generation Café

Ana is an incredible blogger and her tips on generating traffic and improving rankings is spot-on. Now, if you’re a blogger, do you need testimonials? YES!!

And Ana shows you how it’s done.


She includes all the must-haves and boosts her standing as an influencer with eye-blinking ease.

P.S.Cute coincidence that I found Kristi’s testimonial on Ana’s sidebar as well.

Melyssa Griffin, MelyssaGriffin.com

Melyssa has some of the best eCourses on growing your traffic and building your blog and her testimonials are powerful and specific.


Joanna Weibe, Copyhackers

Joanna Weibe is one of my personal heroes and unofficial mentors 😉

I love how snappy and fun their testimonials page is… filled with “friendly tweets” that share their brilliance and establish credibility. It’s SO different and yet SO powerful.


Carrie Wilkerson, The Barefoot Executive

Author of The Barefoot Executive and celebrated keynote speaker, Carrie Wilkerson is another one of my personal heroes and unofficial mentors {Sidenote: I really should do a post on all of my heroes;)} and her book was one of the first ones I read when I started my “barefoot executive” life.

Carrie’s home page has a slider with testimonials from some of the best names in the industry, complete with the photo, specificity and credentials.

She has more testimonials on her Speaking page as well. Smart move, not keeping them only on the one page!


Where Should You Include Your Incredible Testimonials? 

5 Riveting Ways to Display a Testimonial for Maximum Impact

Very good question!

There’s no point keeping those praise songs hidden away on a sales page only to be pulled out when launch season rolls around. Or relegate them to a testimonials-only page.

Sprinkle them on any or even, all of the following pages:

1. Your About Me page: Yes, why not? Folks usually visit the About Me page right after the home page, especially if they’re first-time visitors. How about building your relationship with them and establishing credibility by adding a few testimonials to it as well.

2. Sidebar: Honestly, I saw this on Ana’s site and thought it was a genius idea. Instead of cluttering up your sidebar with random ads, add a few testimonials instead that electrify your connection with the reader.

3. Opt-in form and/or Email Sign Up Page:  Building our email list is a big goal for most entrepreneurs so why not turbocharge those conversions by adding a testimonial about your email content on the sign up page. I think it was Derek Halpern who first introduced me to this idea. Brilliant!

4. Product Description Page: If you’re a product-based business, consider having testimonials on your product description page so when a browser is casually looking and has questions floating in his head, the testimonials help him make a decision… fast.

5. Sales Pages: The obvious choice. Whether you’re selling eCourses, eBooks, retreats or any thing else under the sun, your sales page NEEDS testimonials like a fish needs water.

There you go.

The ultimate guide on how to have the most hypnotic testimonials so you don’t repel sales but attract them in no time at all.

Remember to get instant access to your printable PDF guide on asking the right questions for a testimonial that ticks all the boxes, complete with the tracker included as well.


Get Testimonials that Increase Conversions and Credibility!

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Grab the FREE printable PDF sharing the must-ask questions for a powerful testimonial {both for product-based businesses AND service providers}. PLUS, get a nifty testimonial tracker too so you don't have to lose track of who you asked and who you didn't!

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