Last updated on March 12th, 2019

How often have you sat down at your laptop with the well-meaning intention to pump out a blog post and 45 minutes later, found yourself scrolling through Facebook liking random posts from high school friends {who you never meet, by the way} or commenting on food videos { for recipes that you’ll never make either!}.

The blog post long forgotten and pushed aside for tomorrow.

Well… Y’know what Mr. Bond says about tomorrow, don’t you?

He’s right. Tomorrow never comes.

Feeling stuck, blocked or unsure about what to blog about is natural.

No really it is.

I’ve dealt with my fair share of blogger’s block.

I’ve coached loads of clients who want to start blogging but don’t know what to blog about.

I’ve consulted with entrepreneurs who unfailingly raise the question “What should I blog about if not my products?”

So, I know that you aren’t alone when you can’t figure out what content to create.

And that is why we’re kicking off the Blog Blitz Bootcamp by really stretching and answering not only this keep-you-awake-at-night question but 4 other questions that have you grappling with blogging like a tired, overweight, at the end of his career wrestler.

Let’s get right to it…

What Should I Blog About and Other Brain-Breaking Content Creation Questions… Answered

Pour yourself a fresh cuppa tea or coffee and put up those Lularoe-clad legs on that comfy footrest as you soak in the answers to the bloggy questions that have your grey cells all weary and worn out.

What should I blog about?

Short answer: everything and anything.

Long answer: Everything you know about and anything people should know about.

Longer answer: You should blog about the things that light you up and that’ll also light up others’ lives. It can be your expertise in crocheting or your passion for organizing {that was mine during The Mom Writes’s days} or your love for travel or Nutella {I should totally do that!}.

Point being… If your content can help another person simplify their life, then it’s needed.

How can you figure that out?

By getting crystal clear on who you are and who you want to blog for? Your Do It Yourself Drill Worksheet will help you do that!

Now… what about the same pesky question raising it’s annoying head when you’ve been blogging for a while but are now stuck and in a rut?

What do you blog about when you know your niche and your audience but are still struggling?

You streeeetch a bit more. That’s right.

Here is a “give your grey cells a rest” gift for you.

Click here to download 31 {yes, 31!} content ideas your audience wants YOU to create. That’s right. Just click and save to your laptop, and then print it out because you will want it handy.

How often should I blog?

Honestly, it’s up to you. You can blog every day, 3 times a day, once a week or every other week.

BUT [and THIS is hyper-important] once you decide on a schedule, stick to it. Not only is it nice for readers to know your schedule but it’s also good for YOU. That’s right. Y’know what they say about habits taking 21 days to stick and all that, kinda the same thing with blogging.

If you do it only when it pleases you, honestly, no one has the time or inclination to keep track of your whims and fancies.

Plus, you’ll never hold yourself accountable.

So, decide on a schedule that works best for you… and then, stick it with it.

Yessss, I know what you’re thinking {mind-reading is my secret superpower!} and here’s the answer… Your schedule is NOT carved in stone.

That’s right.

You can decide on a weekly blogging schedule but then if life throws you a curveball or you realize that blogging every week is turning you into Cruella DeVil for those around you, you need to revisit your schedule.

Just don’t change your schedule every week or even, every month. Stick with it for a while and then, decide. I usually give everything 90 days or 3 months before making any changes.

Do I have to have written posts?

Ummm…no! Here’s the thing… I love writing but not everyone does and that’s okay.

You can totally have a vlog or you can podcast or you can have a photolog.

The idea is for you to share your expertise via content with those who need it. Period.

I like to add written posts to the mix even if you’re podcasting or vlogging because well… SEO. But honestly, don’t let that hold you back!!

I’ve never blogged before… wouldn’t readers know I’m a noob aka newbie?

No they wouldn’t, because you’ll be upfront and honest about it. When I wrote my first blog post, I was clear it was my very first time and guess what, no one rolled up to my blog to point fingers and laugh at me.

If anything, people appreciated those early posts even though they made me cringe later.

Being straightforward is simple. In the words of Nike, “Just Do It”.

No one in my niche blogs… why should I?

I’ve already answered this question when I talked about whether or not your smallbiz needs a blog. The only thing I’d add is… if no one in your niche blogs, you totally should. Because… as my good friend Bushra Azhar says, “If they zig, you zag” 😉

There you go… 5 big, bad, burn up the brain questions… answered for you. Now here’s what you need to do next…

Snag the Do It Yourself Drill AKA Worksheet: Make sure you’re signed up to The Blog Blitz Bootcamp to get your ‘take action now’ worksheets because whipping that blog into the best shape possible will take some work 😉