Last updated on June 6th, 2019
Website Copywriting
Friction-melting web copy
that weaves connection and conversion in every word
so your site can finally stop leaking sales
and
spewing sameness.
Is your website…
… zipping sales in with the ease (and charm!) of a Potter-esque spell? Or does it look like “Winter Is Here” for your revenue and growth numbers?
Filling up your list with qualified leads instead of freebie-hunters?
Bringing in “You’ve been paid!” notifications even while you sleep? It is a real thing, y’know.
Connecting with prospective customers with copy that leaps off the page and melts resistance like a warm knife slicing through cold butter?
Nope?
Read on.
Your website, my fellow business owner, is not just a fancy placeholder for high-sounding words and pretty photos.
Your website is a powerful sales+PR and marketing team.
It’s your platform… where you establish a connection, build authority and make sales rain with remarkable ease.
Best Part?
You don’t need a website with bajillion pages and boatloads of content.
A carefully tailored and strategically written 3-5 page site can unlock the sales and leads you’ve been waiting for.
You need
The Wow-It-Up
Website Copywriting Package
A custom copywriting service that serves up conversion-optimized, connection-fueled copy for the most important pages on your site.
Each Wow-it-Up Website Copywriting package uses our proven Connection-Conversion ™ Framework.
When you choose this service, you don’t settle for a writer-for-hire…
You choose to work with someone who will be a full-fledged team member; someone who takes the time to really understand your brand, your marketing goals, AND your audience.
How?
Through a well-planned and tested-for-results Conversion Brew ™ Process.
This includes…
Brand Analysis and Data Discovery
This 6-part robust research phase includes the following.
Brand Voice Direction
Deep-dive questionnaires and a Copy Kickoff Call via Zoom to give us solid lexical data points to dig into. This will help in understanding your brand identity and the real values defining your mission and what makes you, you.
Voice of Customer Research
Understanding your audience doesn’t stop at what you tell me. I go deep into your audience profile with:
- 3-5 customer interviews
- Surveys, polls and user testing
Audience Archetypes
Using the research to create detailed profiles on our ONE customer and sub-segments, if any.
Audience Adventure
Using data pulled from heat maps, chat logs, Google Analytics to map out the journey our audience goes on from when they land on the site to when they take action and/or when they exit.
Competition Analysis
Deep analysis of competitor sites and messaging to identify glaring gaps as well as WTDW or What-They-Do-Well.
Message Mining
Comprehensive scrubbing of any past surveys, testimonial data banks, FAQ / customer support emails as well as Facebook / Yelp / Amazon / Quora / Glassdoor / LinkedIn / other forum review mining to pull messaging, key concerns, pains and wants of our audience.
Power Positioning ™ Guide
All of this research will reside in a beautifully designed PDF that will be a ready reckoner for all your copy and content projects.
Divided into THREE parts, this guide will include:
The Brand Trifecta
This section will highlight our brand story, voice, and promise as well as what really makes your secret sauce your own.
The Audience Aptness Profile
This section will give complete clarity on who our audience is and what are their key struggles, beliefs, pet peeves and how can we best help them with our programs and/or services. This will also include a detailed customer journey to show what happens from when they sign up to when they buy and what is the significance of each step.
The Connection-Conversion Copy Lexicon
This will include brand buzzwords, taboo topics, social media bios, content idea library, power positioning phrases for the opt-ins, CTAs and headlines.
Wow-it-Up Website Copy
The meat-and-potatoes of the package. You’ll get your choice of pages written and edited by a professional, ready to go right on your site.
Design Direction and Input
I’ll then work closely with your design team to ensure the copy is rendered perfectly and optimized for both user experience and conversions.
PSA: Wow-It-Up isn’t for everyone.
It’s only for you if…
You want a website that does more than make you look good. If you want to just look good, a few fluffy words and a handful of shiny photos can do the job.
You want your website to position you as the go-to, must-have, can-trust expert in your niche.
You want your website to bring in leads and sales without feeling like a sniveling little salesman in a sad suit.
Most importantly, you want your website to amplify the connection you create with your community, one word at a time.
Here’s the thing…
You’ve been schlepping sloppy, early-stage, does-you-no-good website copy on your site for a long time.
Changing a word here.
Fixing a headline there.
Tweaking a call-to-action every now and then.
Now it’s time to change all that with sharp, ready-to-rake-in-results website copy that cuts through the confusion, slices through resistance and stacks up authority and trust.
Over and over again.
Why am I the best person to write
your website for you?
Good question!
and I’m a Copy Hackers-certified conversion copywriter who is best known for her dough-making website copy, coveted by the best in business today.
While blending conversion, persuasion and psychology with your voice and tone are my superpowers, my real secret is… I understand and focus on ROI or return on investment.
I know exactly why I put a word on the page and the purpose it accomplishes.
I know when you hire a copywriter for your website, what you want is to see that email list stack up with real, qualified leads, and your sales on the rapid-rise, easy-bake mode.
I know your website is a piece in a puzzle; an important piece, but still one piece of an overall marketing puzzle, and I know just what to do so it fits right and does the jobs (yes, the jobs!) it’s supposed to do.
But don’t just take my word for it… Here’s what the best in the industry have to say…
“In the last decade, I have certified maybe a dozen copywriters out of hundreds of hopefuls – and Prerna is one of the few.
She’s earned her spot as a recognized conversion copywriter for all the reasons you hope: she’s a badass copywriter who loves measurably increasing conversions while also solving for UX, SEO and more.
But even more than that? She’s one of those rare copywriters who actually loves this work. Really loves it. Like, loves it loves it. And it shows in her writing.
Because it’s not JUST about the sale. And it’s not JUST about hitting deadlines. And it’s not JUST about repeatable results. It’s also about caring. You can’t teach that.
But you can buy that. When you hire Prerna.”
“Prerna has this uncanny ability to take drab, dull, lackluster text and turning it into something magical that also SELLS.
There are many “cute” copywriters out there…you know the ones who sprinkle a bit of slang, a bit of cussing and words like “darling” and “lovely” and “sweetheart” to shock people or to get their point across. But there are very few like Prerna who are strategic in their use of personality so that it doesn’t overshadow the core objective of COPY…which is to SELL THE DAMN THING!
Hire her if you want to make money from your copy or keep working with “cute” copywriters who just make you feel good.”
“Prerna and her team are top-notch, super friendly and thorough in all they do. I never hesitate to recommend them to friends, colleagues, and clients.”
With all of this solid cred under my writing belt and with everything that’s included in it,
you’re probably thinking…
“Bet this website copy package costs more than my mortgage?”
Happily, nope!
Your investment for the Wow-It-Up Website copywriting package is less than $17 a day which makes it a steal when you consider that we’re talking about a key member of your sales and marketing team, one that’ll continue working (hard) for you, 24/7/365!
PLUS… You get milestone-based payment plans as well so it’s not a stretch on your business account.
You get:
Brand Analysis and Data Discovery
The Power Positioning Guide
6 pages of Wow-It-Up website copy
Home Page
About Page
Work with Us Page
THREE Additional Pages, excluding sales pages
$8999
You get:
Brand Analysis and Data Discovery
The Power Positioning Guide
3 pages of Wow-It-Up website copy
Home Page
About Page
Work with Us Page
$5999
Here’s what happens after you book this package:
You receive a welcome kit via email that includes the questionnaires, project timeline and contract for the package. You also get access to our Shared Google Drive folder in that email.
We meet for a Copy Kick Off call to peel back the layers behind your brand, dig deep into your marketing goals and get a solid understanding of why your audience places their trust in you.
I don my researcher’s cap and get into Brand Analysis and Data Discovery mode to uncover what your audience really wants to hear when they land on your home page or what is it that they want to see when they click through to the About Us page. I put the Power Positioning Guide together and send it over for you to read, review and relish!
Fueled by copious cups of coffee and of course, pages of notes, I write and write… and write some more. Then, our in-house editor takes over and polishes the pages till they shine.
I present the copy to you, with the research that backs it, so you know why I chose the headline I have used or why the CTA is a certain phrase. We clink coffee cups and celebrate!
Ready to give your website the sales-boosting, lead-generating superpowers it so badly deserves?
You get:
Brand Analysis and Data Discovery
The Power Positioning Guide
6 pages of Wow-It-Up website copy
Home Page
About Page
Work with Us Page
THREE Additional Pages, excluding sales pages
$8999
You get:
Brand Analysis and Data Discovery
The Power Positioning Guide
3 pages of Wow-It-Up website copy
Home Page
About Page
Work with Us Page
$5999
Still Reading?
I’m sure it’s because you’ve got questions…
Q1. How long does this process take?
I’m not only amazingly good, but I’m also shockingly fast. If you choose the Perfectly Portioned option, you can expect to get your Power Positioning Guide within 4 weeks, followed by the first draft of the Home Page within the next 2 weeks.
Q2. For the additional pages, can I get you to write a sales page?
A sales page is a totally different beast. This package is ONLY for website copy pages, like the Home page, About Us page, Process page, Work with Us page, Values and Vision page, etc.
If you’d like a sales page, contact us here and we can chat about it.
Q3. Why do I have to apply for this?
It’s important that the two of us are perfect for each other. After all, your web copy is serious business.
Your application will help us determine whether working together will be in your brand’s best interest.
Q4. What if I don’t like the copy you write?
Since conversion copywriting is creative work, there are no refunds. However, I will be happy to make up to 3 revisions as long as there is no change in the scope of the project.
Q5. Can we schedule a call before I sign up?
Sure thing. Fill out our contact form here and we’ll book a time to talk.