1. Tell us a little about your book and what inspired you to write it?
My book is The Pocket Small Business Owner’s Guide to Starting Your Business on a Shoestring. I was approached to write the title by the publisher, Allworth Press.
As soon as I heard about their Pocket series and the theme of this title, I was dying to do it! It was a chance to unpack 20 years of stories from covering small business — lessons on why they succeeded and why they failed. It also draws on my own experience running 3 different solo home businesses. And its was a chance to help solopreneurs, freelancers and small business owners avoid mistakes and keep their businesses alive, which is something I’m really passionate about.
2. What do you think is the ONE most important takeaway for small business owners from your book?
Develop the discipline of challenging every cost in your business and seeking ways to spend less and keep more profits. Ask: Could this cost be reduced, delayed, or eliminated? Is there a cheaper provider, an intern or business student who could do this, a freelancer? Keep cutting costs, anywhere they don’t lead to increased revenue for the business.
3. How important was social media or online marketing, in general to your book promotion strategy? What worked for you and what didn’t? And why did you choose the methods of promotion that you did?
Since most of the promotion I did was in the form of guest posts, social media definitely played a major role! Besides retweeting and sharing guest posts, the most powerful strategy I did was using LinkedIn to mass InMail many of my contacts to ask for their advice on how to market the book. I got a TON of useful leads and ideas from that!
I did a whole post with all the details on how you do that LinkedIn strategy:
Finally, what is your go-to business book for getting the goods about getting social?
Have to say I’ve only read one business book on social media — Chris Brogan’s book Google+ for Business, which is a good intro primer on why that platform matters and how to use it. Most of what I’ve learned on social media I learned from reading blogs like Copyblogger and Problogger, and from doing it myself.
Are YOU starting a small business? Looking to cut back on costs without impacting your success? Get a copy of Carol’s book right NOW, right here!