Last updated on February 1st, 2023
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“What if sales were easy?”
Whether you’re a course creator OR a copywriter who writes for course creators…
…marketing and selling courses can feel H-A-R-D.
Not because your idea isn’t brilliant.
But because
Sales aren’t just about a sales page or even emails.
Sales aren’t about piecemealing “templates” and “hacks”.
And they definitely aren’t about jumping from launch to launch with exponential increases in exhaustion levels. Selling more courses is ALL about mastering the perfect blend of conversion strategy and step-by-step copywriting recipes to sell with intention, integrity, and…ease.
The Ready-to-Sell Experience
With Prerna Malik
A 7-Figure Sales Copywriter’s Secret Suite of Conversion Strategy and Proven Copywriting Recipes for Courses That Sell, All Day. Every Day.
“Prerna is a master at her craft” – Pat Flynn
Ready-to-Sell is perfect for
Course creators | Copywriters | Creative entrepreneurs who want to master sales strategy with copywriting skills.
The size of the eLearning industry was $176 billion in 2017 and is expected to reach $398 billion by 2026
While reading that “billion-dollar” figure may send a frisson of excitement down your work-weary, hunched-over-the-laptop spine, the real question is…
While the industry may be worth 400 billion, how will YOU get a share of that pie?
Simply creating an online course is NOT the solution.
You need a sales system that is tailored to your season of life.
Also… Sales don’t have to be a one-off, “big launch” thing.
You can choose to launch live or go evergreen, it doesn’t really matter.
What matters at the end of the day is how you feel as an entrepreneur, the life you create, and the profit you make.
Whether you choose to launch “live” or go evergreen isn’t the question.
The question is how will you meet your profit goals
without giving yourself an ulcer?
After spending 11+ years as an entrepreneur and 7+ years as a certified conversion copywriter, here’s what I know…
As a course creator, you
❌ don’t have to “fake it till you make it”,
❌ go down the whole image management route of shiny photos and elaborate video shoots
❌ bust a month’s budget on FB ad spend.
What you need is
sales strategy and solid copywriting chops so you can bust out emails, sales pages, social media copy (and more!) with Beyonce-level confidence.
simple yet brilliantly effective plan that walks you through
WHAT to write 🙌🏻
HOW to write it 👏🏻
WHEN to do what 👇🏻
SO your sales come in as hot and sweet as Cinnabons fresh-off-the-tray!
“Copywriting is all about writing words that matter and make money.”
Hi! I’m Prerna Malik
Copyhackers-certified conversion copywriter and co-founder of Content Bistro. My husband, Mayank and I, have been online entrepreneurs for over a decade now.
I believe that copywriting isn’t just words.
Copywriting is writing words that matter to your audience, to your business, to your value system. Copywriting is writing words that make you money. #truth
I’m deep in the trenches of online course sales and have written copy and created launch strategies for course creators in niches as diverse as succulent gardening, wedding hairstyles, screen time management for kids, sleep solutions for babies, Cricut crafting, real estate education, interior design, natural health, and wellness and of course… online marketing.
“The depth of content/learning and high touch nature is like no other course I’ve done. The MOST valuable part for me was the discussion and feedback in the FB group and in my copy docs.
Ready-to-Sell helped me see the plethora of options for selling and helped me organize my ideas for copywriting (via the frameworks/formulas that you share) and getting an inside look at Prerna’s copywriting and strategy brain was incredible.”
“Ready-to-Sell gave me the tools I need to confidently share about my course and help more people! I learned so many new strategies that will help me in all aspects of my business! Emails, social media, sales pages—all the things! I just loved that it addressed so many different aspects of a business in such a practical and USABLE way!
I feel like I finally have all the pieces to the puzzle. I know how to create an online course and I know how to teach, but learning how to market and sell the course is another skill set.”
“You always offer a lot of personal touches, and this program was not different. I also loved the fact that you shared leads, which most course creators don’t do.
The community aspect was strong. I usually feel a little out of place in predominantly white communities as most people already know each other, including the course creator, and I would feel like the new girl, not sure about group norms. The fact that it was a small community also helped in forming meaningful relationships with others.
Prerna, you made everyone feel right at home and made it really easy for us to connect and form relationships.”
“In the last decade, I have certified maybe a dozen copywriters out of hundreds of hopefuls – and Prerna is one of the few.
She’s earned her spot as a recognized conversion copywriter for all the reasons you hope: she’s a badass copywriter who loves measurably increasing conversions while also solving for UX, SEO and more.
But even more than that? She’s one of those rare copywriters who actually loves this work. Really loves it. Like, loves it loves it. And it shows in her writing. Because it’s not JUST about the sale. And it’s not JUST about hitting deadlines. And it’s not JUST about repeatable results. It’s also about caring. You can’t teach that.
But you can buy that. When you hire Prerna.”
“Prerna has this uncanny ability to take drab, dull, lacklustre text and turning it into something magical that also SELLS. There are many “cute” copywriters out there…you know the ones who sprinkle a bit of slang, a bit of cussing and words like “darling” and “lovely” and “sweetheart” to shock people or to get their point across. But there are very few like Prerna who are strategic in their use of personality so that it doesn’t overshadow the core objective of COPY…which is to SELL THE DAMN THING!
Hire her if you want to make money from your copy or keep working with “cute” copywriters who just make you feel good.”
“Prerna helped us out so much with building one of our funnels AND creating the copy for one of our evergreen funnels that leads into one of our courses. She did a lot of research. She did a lot more than I actually expected to dive really into the psyche of our target audience.
And she actually had interviews with some of our students and pulled out so much great information that then ended up onto the sales page and perfectly positioned our course for success. And we have seen positive results from that. I can’t speak more highly about Prerna and working with her. She is a master at her craft. And not only that, she makes you feel very welcome and she just knows how to do it.
So if you are thinking about working with her, do it because we’re going to continue to work with her on my team and you should too.”
You may have seen and heard me on
As a launch strategist and copywriter, I’ve got several 6-figure and
7-figure launches under my belt but what I know for sure is this…
More than a “launch” mindset, we need a “sales” mindset.
Ask yourself this…
What will set your course sales ablaze in a way that feels perfect for you?
What will get those students showing up so you aren’t sitting at the kitchen table every night, chugging coffee (or wine!) wondering whether this would be the month when you quit it all?
What will help you see the $$$s add up without having to resort to aggro-bro-marketing hustle?
It’s time for a shift in how we approach “launches” or even, “evergreen funnels”.
It’s time for you to be “revenue-ready” with Ready-to-Sell™
“The best part was learning from Prerna and being surrounded by an amazing community of talented folks. I loved the expert sessions too. Super valuable. I love that it doesn’t feel cookie cutter-ish. The recipes are truly recipes. I can take something and add my twist to it. I loved seeing the guest expert session (Gina) on what you do AFTER you’ve sold the course.
Lots of course creators drop the bomb on that. It’s something I’m going to strongly recommend to my clients. I also love the fact that you can plan an evergreen content calendar on how to keep your course on top of mind when you want to sell daily (something I want to do for my digital product)”
“I love that Ready-to-Sell offers recipes that provide foundation for creating your unique recipe and letting your voice shine through, so no cookie cutter copy.
And that you give suggestions for which recipe to use depending on the outcome you’re after as well as what you’ve seen work best for specific products/services and price ranges. The biggest difference though is YOU. And that you truly care about supporting us as we go through the course, as is clearly evident in the feedback, the personal comments and suggestions in the FB group etc. And the other thing that makes all of this so special is the small group size vs 100’s and getting lost in the crowd. I loved the group calls and learning from feedback for others”
“The BEST part of Ready-to-Sell (RTS) was getting to learn from Prerna through the course modules. One of my other fav parts of RTS was the Facebook group. It was really helpful to read, ask questions, and provide feedback for the group.
My biggest a-ha moment was realizing the amount of research that’s needed before writing copy for clients. It’s so important to understand the client, their audience, and their market before even writing one word of copy!
RTS combined copywriting with strategy that works! It was beneficial to have a course that combined copywriters AND course creators as well. The copywriting courses I’ve taken are strictly for copywriters, but it was great to get a perspective from successful course creators about strategy as well!”
The Ready-to-Sell live experience
More Time. More Money. More Peace-of-Mind
The Ready-to-Sell experience is for course creators, copywriters, and coaches who want to finally have a step-by-step plan to sell more courses without the brain-melting marketing talk or the budget-exhausting endless spending on tools, team members, and yeah… ads!
The Ready-to-Sell Experience is where you put the B.A.K.E framework to work with copywriting cookalongs and strategic sauce pour-overs.
(I promise I’ll stop with the foodie references. Soon!) 😂
Here’s how you’ll go from peak frustration levels with figuring out all the parts and pieces of “launch” strategy and then, wrangling with words, swearing silently at the guilt-inducing blank screen of the Google docs, to…
… sailing through building your audience, creating that much-coveted buzz, and… selling your courses.
It was the strategy and Prerna’s copywriting recipes baked together…there’s nothing else like it.
“The sneaky insights into Prerna’s brains were the best bit. Every single module and bonus unlocked more gold I could use in my own client services, I’ve really up-levelled how I handle each project now.
Looking at each launch strategically and seeing how each part (even blogs) can play a huge role in building my client’s credibility. I think that was my biggest A-HA…seeing how under utilised blogs are in my current strategy.
It was the strategy and Prerna’s copywriting recipes baked together…there’s nothing else like it. I’ve only ever found copywriting courses that focus on the writing…never the launch strategy.
And let’s face it, that’s where most people trip up – piecing together a launch that converts (or gets people to make an ethically informed decision either way).
Plus the access to Prerna was incredible. No question was off-limits. I wasn’t barred from posting in the tearoom due to my many questions.
Oh my goshhhhh….every module and every coaching call blew my head off. It. Was. Amazing.
Being able to look at launches from all angles (especially seeing how you can utilise blogs to help a launch) made me realise how much goes into a successful launch.
Plus I’ve got so many strategies I can recommend my clients do outside of their launch to make them easier and more profitable.”
What was really great is that it helped me understand the overall strategy and concept of what I need in place to sell my course and my services.
“The BEST part was the incredible talented and beautiful people I had the opportunity to meet!
It was also amazing to get feedback on my actual opt-in and sales page. So. Very. Helpful.
I learned a TON…especially since it was my first copywriting training experience ever.
What was really great is that it helped me understand the overall strategy and concept of what I need in place to sell my course and my services.
The strategy piece is incredibly valuable.
The way you’ve broken everything down into a system was very helpful. Being able to walk through the steps to create each aspect of the strategy was incredibly valuable to me! It helped me understand the overall purpose of the sales strategy.”
Choose from two sales-seasoned options
The “Revenue-Ready” Edition
6 Modules of core content, complete with video tutorials, checklists, cookalongs-aka over-the-shoulder tutorials.
15x Module-specific bonuses to help you overcome any copy-related or sales-related struggle that may crop up.
Monthly LIVE Craft-Your-Copy Implementation Group calls to answer questions AND critique your copy for you.
Lifetime Access to Ready-to-Sell Tearoom Community
Recorded AND Live Growth Expert Sessions to help you get that extra edge for your sales.
Access to the core content + bonuses + group call recordings+community for the LIFE of the program.
Start with ONE payment of
$749 $449
(followed by 6 monthly payments of $749 $449 each)
The {Copy} Chef’s Table Edition
Everything in the Revenue-Ready Edition
PLUS
Completion Badges
Listing in Ready-to-Sell Roster of Copywriters we Trust
The Launch Copywriter’s Fully Loaded Library (real-world value: PRICELESS!): Get access to every.single.questionnaire, spreadsheet, email I use as a 7-figure launch copywriter to gather intel on my clients’ customers, organize research, project plan, onboard clients, ask for testimonials, run debriefs… you get the point! This is my secret stash of skills and systems that ensure our clients keep hiring us over and over again.
A 60-minute 2:1 Rapid Rise Revenue Session with my co-founder Mayank Malik and me ( real-world value: $799) to help you craft your offer, price it right, position it for maximum profitability and map out a sales plan that’s perfect for you.
TWO 60-minute 1:1 Copy Co-Creation and Critique Calls to help you refine and write your opt-in page, sales page, AND emails!
Start with ONE payment of
$999 $699
(followed by 6 monthly payments of $999 $699 each)
“What I appreciate most about Prerna and her team is they are so focused on sales and strategy.”
– Vanessa Lau
If reading ALL that 👆🏻 👆🏻 has you jumping with joy
BUT you still wanna be sure that Ready-to-Sell is right for YOU, grab time here to chat with me.
I have zero hesitation in letting you know if you wouldn’t get the results you want from your Ready-to-Sell experience.
And if you’d like to chat with a Ready-to-Sell graduate, I’m happy to connect you with a few as well.
The Copywriting Skills and Sales Strategies You’ll Master
Are Trusted by These Headliners
Bottom line…
Ready-to-Sell is for you If
You’re ready to stop piecemealing your course sales strategy and start creating consistent sales with confidence and copywriting skills that count in a world that’s rife with Gordon Geckos and Jiffy Lubes of online marketing.
You want a framework, a process, a system that works instead of a collection of swipes and templates that may have worked for the creator but may not give you the desired results. You want to learn how to fish!
You want to stop second-guessing yourself, struggling with tech, and staring at a blinking cursor on a blank Google doc each time you sit down to sell your course, via email or social!
You value action, implementation, and momentum. You know that by focusing on the one thing that moves the needle (hint: it’s sales!) you can be a more profitable business owner who isn’t so stressed and overwhelmed all the time.
You are ready to show up, do the work, and master skills that would work for the course you have and the courses you’ll create, in the future.
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