Last updated on May 13th, 2022
Enrollment closes on 24th May, midnight EST
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The Ready-to-Sell Experience
With Prerna Malik
A 7-Figure Sales Copywriter’s Secret Suite of Conversion Strategy and Proven Copywriting Recipes for Courses That Sell, All Day. Every Day.
Selling courses shouldn’t feel HARD.
Write powerful copy. Use feel-good sales strategies. Sell with ease, intention, and elegance.
“Prerna is a master at her craft” – Pat Flynn
Perfect for
Course creators | Copywriters | Creative entrepreneurs who want to master sales strategy with copywriting skills.
“What if sales were easy?”
Whether you’re a course creator OR a copywriter who writes for course creators…
…selling your course can feel all kinds of H-A-R-D.
Not because your idea isn’t brilliant.
But because
Sales isn’t just about a sales page or even the emails.
It isn’t about piecemealing “templates” and “hacks”.
And it definitely isn’t about jumping from launch-to-launch with exponential increases in exhaustion levels. It’s about mastering the perfect blend of conversion strategy and step-by-step copywriting recipes to sell with intention, integrity, and…ease.
“Ready To Sell is probably the best course I’ve invested in – and I’ve joined A LOT.
Crawling inside Prerna’s brain and soaking up her genius insights into launch strategy has been a game-changer.
I’ve used Prerna’s “recipes” for my client projects and the launch of my own digital product.
The result?
7% sales page conversion rate, 34.5% of my launch list being converted, and click-through rates up to 46.3%. Not a typo.
Ready to Sell gives you everything to become a confident launch copywriter that actually makes it rain.”
The harsh truth is…

Most entrepreneurs are stressed and worried, anxious and overwhelmed simply because they’re caught in a rinse-and-repeat cycle of launches, deadlines, maxing credit cards, image management, and… the fear of failure looming darkly over their heads.

Those 6-figure and 7-figure launches tossed around like cash-colored confetti at an all-night rave mask the reality of a “launch”.

Everyone (and their aunt) wants to give you their 5-step “blueprint” to print money on-demand with a course.
But conveniently forget to walk you through strategic steps to sell that course.
In all fairness, even if they do teach “launches”, there’s always a piece or two missing (hey, you need an audience, for starters!) or it’s so complicated and time-consuming that you’d need to make launches your full-time gig.
Soon, the course you painstakingly created, promoted, and poured hours of blood, sweat, and caffeine-spiked tears into falls by the wayside.
Or you continue to sign up for course-after-course in the hope that one of them will have the “magic” bullet you need to see sales pour in.
And y’know what…

It’s not your fault. #truth.
The glitz and glamor of entrepreneurship are sold like candy to toddlers.
The promise of 6-figure launches and 7-figure years feels as sweet and irresistible as a salad bowl filled with M&Ms!
We gravitate towards it, grab handfuls of it, stuff it into our mouths, enjoy the sugar rush, and then… BOOM!
Except, unlike a crash following a 3-hour Reese’s binge-fest, the “euphoria crash” of being an entrepreneur has ripple effects.
It affects your family.
It affects your health.
It affects your peace-of-mind and sense of self-esteem.
It’s not pretty.
It’s not glamorous.
It’s definitely not what you’d signed up for when you jumped in feet-first to launch your business, create your course.
But it is fixable.
“Sales cures all ”
MARK CUBAN

The size of the eLearning industry was $176 billion in 2017 and is expected to reach $398 billion by 2026
While reading that “billion-dollar” figure may send a frisson of excitement down your work-weary, hunched-over-the-laptop spine, the real question is…
While the industry may be worth 400 billion, how will YOU get a share of that pie?
Simply creating an online course is NOT the solution.
That is step one.
Steps 2-20 include selling that course and not just “launching” it once or even twice.
For you to really reap the rewards of your burnout-inducing labor of love you need to see consistent, steady sales.
And you need to see those sales numbers go ka-ching without you jumping through a bazillion tech-trauma hoops.
You need a sales system that is tailored to your season of life.
Don’t get me wrong. Launches are GREAT for courses. And I’ll talk about them in just a minute but…
… launches are NOT the only way to seeing those big paydays come in.
Even before you launch your program, you need an engaged audience who’d be eager to buy from you.
And then…

You need solid, tested processes and frameworks (not templates!) for assets. You can then craft copy for everything, from emails to sales pages to social content, with confidence and without breaking into a nervous sweat.

And you need to do it without spending every waking minute watching 30-minute videos only to understand what to do.

Sales don’t have to be a one-off, “big launch” thing.
You shouldn’t have to park your course in the basement for the best part of the year.
You should be able to sell it easily so you can whittle down those entrepreneurial stress levels.
Because when you’re selling with ease and energy all day, every day, you aren’t trapped under the weight of “I-need-a-big-launch” expectations.
Here’s what the course creator’s landscape looks like right now

Now here’s the kicker…
There’s nothing wrong with either of these approaches as long as they’re RIGHT for YOU.

That’s right.
You can choose to launch live or go evergreen, it doesn’t really matter.
What matters at the end of the day is how you feel as an entrepreneur, the life you create, and the profit you make.
Whether you choose to launch “live” or go evergreen isn’t the question.
The question is how will you meet your profit goals
without giving yourself an ulcer?
After spending 11 years as an entrepreneur and 7 years as a certified conversion copywriter, here’s what I know…

As a course creator, you don’t have to “fake it till you make it”, go down the whole image management route of shiny photos and elaborate video shoots or bust a month’s budget on FB ad spend.

What you need is sales strategy and solid copywriting chops so you can bust out emails, sales pages, social media copy (and more!) with Beyonce-level confidence.

What you want is a simple and brilliantly effective plan that walks you through WHAT to write; HOW to write it; WHEN to do what; so you don’t have to struggle with a “launch” that looks like everyone else’s and is especially stressful for you!

“Copywriting is all about writing words that matter and make money.”

Hi! I’m Prerna Malik
Copyhackers-certified conversion copywriter and co-founder of Content Bistro and I believe that copywriting isn’t just words.
Copywriting is writing words that matter to your audience, to your business, to your value system. Copywriting is writing words that make you money. #truth
I’m deep in the trenches of online course sales and have written copy and created launch strategy for course creators in niches as diverse as succulent gardening, wedding hairstyles, screen time management for kids, sleep solutions for babies, Cricut crafting, real estate education, interior design, natural health, and wellness and of course… online marketing.

I am obsessed with a diverse array of things: Harry Potter, essential oils, baking double chocolate chip cookies and, maximizing course sales.
You will notice these soon enough!
But with Mayank Malik, my life-and-business partner, I have tested a ton of strategies to simplify sales. I’ve created tremendously successful yet stress-free launches for course creators.

“The depth of content/learning and high touch nature is like no other course I’ve done. The MOST valuable part for me was the discussion and feedback in the FB group and in my copy docs.
Ready-to-Sell helped me see the plethora of options for selling and helped me organize my ideas for copywriting (via the frameworks/formulas that you share) and getting an inside look at Prerna’s copywriting and strategy brain was incredible.”
“Ready-to-Sell gave me the tools I need to confidently share about my course and help more people! I learned so many new strategies that will help me in all aspects of my business! Emails, social media, sales pages—all the things! I just loved that it addressed so many different aspects of a business in such a practical and USABLE way!
I feel like I finally have all the pieces to the puzzle. I know how to create an online course and I know how to teach, but learning how to market and sell the course is another skill set.”
“You always offer a lot of personal touches, and this program was not different. I also loved the fact that you shared leads, which most course creators don’t do.
The community aspect was strong. I usually feel a little out of place in predominantly white communities as most people already know each other, including the course creator, and I would feel like the new girl, not sure about group norms. The fact that it was a small community also helped in forming meaningful relationships with others.
Prerna, you made everyone feel right at home and made it really easy for us to connect and form relationships.”
“In the last decade, I have certified maybe a dozen copywriters out of hundreds of hopefuls – and Prerna is one of the few.
She’s earned her spot as a recognized conversion copywriter for all the reasons you hope: she’s a badass copywriter who loves measurably increasing conversions while also solving for UX, SEO and more.
But even more than that? She’s one of those rare copywriters who actually loves this work. Really loves it. Like, loves it loves it. And it shows in her writing. Because it’s not JUST about the sale. And it’s not JUST about hitting deadlines. And it’s not JUST about repeatable results. It’s also about caring. You can’t teach that.
But you can buy that. When you hire Prerna.”
“Prerna has this uncanny ability to take drab, dull, lacklustre text and turning it into something magical that also SELLS. There are many “cute” copywriters out there…you know the ones who sprinkle a bit of slang, a bit of cussing and words like “darling” and “lovely” and “sweetheart” to shock people or to get their point across. But there are very few like Prerna who are strategic in their use of personality so that it doesn’t overshadow the core objective of COPY…which is to SELL THE DAMN THING!
Hire her if you want to make money from your copy or keep working with “cute” copywriters who just make you feel good.”
“Prerna helped us out so much with building one of our funnels AND creating the copy for one of our evergreen funnels that leads into one of our courses. She did a lot of research. She did a lot more than I actually expected to dive really into the psyche of our target audience.
And she actually had interviews with some of our students and pulled out so much great information that then ended up onto the sales page and perfectly positioned our course for success. And we have seen positive results from that. I can’t speak more highly about Prerna and working with her. She is a master at her craft. And not only that, she makes you feel very welcome and she just knows how to do it.
So if you are thinking about working with her, do it because we’re going to continue to work with her on my team and you should too.”
“I really have no idea where my launch would be without Prerna.
Prerna wasn’t just a contractor I sent a project to and waited for it to be completed, she completely integrated herself within my business.
Prerna and the team pulled out all the stops, did everything I hoped for and SO much more than I could have even dreamt about.
And after Prerna delivered the sales page and emails, she could have signed off, and sent me the bill, but instead she followed up every step of the way, kept my team accountable, asked the tough questions and was available for everything we needed.
Prerna didn’t limit herself to her role in the launch only, she jumped on calls, gave ideas, recommendations and weighed in on all the aspects of the launch (she could have easily ignored).
I have never worked with a service provider like Prerna before, and I swear I have no idea how I will ever work with anyone else again.”
You may have seen and heard me on

As a launch strategist and copywriter, I’ve got several 6-figure and
7-figure launches under my belt but what I know for sure is this…
More than a “launch” mindset, we need a “sales” mindset.
Ask yourself this…
What will set your course sales ablaze in a way that feels perfect for you?
What will get those students showing up so you aren’t sitting at the kitchen table every night, chugging coffee (or wine!) wondering whether this would be the month when you quit it all?
What will help you see the $$$s add up without having to resort to aggro-bro-marketing hustle?
It’s time for a shift in how we approach “launches” or even, “evergreen funnels”.
It’s time for you to be “revenue-ready” with Ready-to-Sell™
It’s easy to be “revenue-ready”™ when you have a solid system to support you.
The B.A.K.E framework (yes, foodie reference galore!) gives you a step-by-step roadmap to follow to create consistent sales for courses, regardless of “launch” model.
The framework works because it fixes all the possible mistakes someone could make with sales and selling so you plug those profit leaks and turn the taps on those “You’ve made a sale!” notifications.
Take a 👀 at the framework 👉🏻 real quick so you can see exactly how it works to help you create your own profit-friendly course sales ecosystem.

The Ready-to-Sell experience
More Time. More Money. More Peace-of-Mind

The Ready-to-Sell experience is for course creators, copywriters, and coaches who want to finally have a step-by-step plan to sell more courses without the brain-melting marketing talk or the budget-exhausting endless spending on tools, team members, and yeah… ads!
We’re calling it an “experience” because it gives you the implementation benefits of a cohort-based course with the flexibility of a self-paced program.
You’ll go through it with a small group, and you’ll have the ease of learning on your own time. You’ll have continued access to the core content and group coaching calls for the lifetime of the course.
The Ready-to-Sell Experience is where you put the B.A.K.E framework to work with copywriting cookalongs and strategic sauce pour-overs.
(I promise I’ll stop with the foodie references. Soon!) 😂
Here’s how you’ll go from peak frustration levels with figuring out all the parts and pieces of “launch” strategy and then, wrangling with words, swearing silently at the guilt-inducing blank screen of the Google docs, to…
… sailing through building your audience, creating that much-coveted buzz, and… selling your courses.
“The best part was learning from Prerna and being surrounded by an amazing community of talented folks. I loved the expert sessions too. Super valuable. I love that it doesn’t feel cookie cutter-ish. The recipes are truly recipes. I can take something and add my twist to it. I loved seeing the guest expert session (Gina) on what you do AFTER you’ve sold the course.
Lots of course creators drop the bomb on that. It’s something I’m going to strongly recommend to my clients. I also love the fact that you can plan an evergreen content calendar on how to keep your course on top of mind when you want to sell daily (something I want to do for my digital product)”
“I love that Ready-to-Sell offers recipes that provide foundation for creating your unique recipe and letting your voice shine through, so no cookie cutter copy.
And that you give suggestions for which recipe to use depending on the outcome you’re after as well as what you’ve seen work best for specific products/services and price ranges. The biggest difference though is YOU. And that you truly care about supporting us as we go through the course, as is clearly evident in the feedback, the personal comments and suggestions in the FB group etc. And the other thing that makes all of this so special is the small group size vs 100’s and getting lost in the crowd. I loved the group calls and learning from feedback for others”
“The BEST part of Ready-to-Sell (RTS) was getting to learn from Prerna through the course modules. One of my other fav parts of RTS was the Facebook group. It was really helpful to read, ask questions, and provide feedback for the group.
My biggest a-ha moment was realizing the amount of research that’s needed before writing copy for clients. It’s so important to understand the client, their audience, and their market before even writing one word of copy!
RTS combined copywriting with strategy that works! It was beneficial to have a course that combined copywriters AND course creators as well. The copywriting courses I’ve taken are strictly for copywriters, but it was great to get a perspective from successful course creators about strategy as well!”
ready-to-sell EXPERIENCE
With BUILT-IN LIFETIME ACCESS

Good-for-Business Groundwork

Designed to help you understand exactly how to maximize what you get from your Ready-to-Sell Experience.
You’ll set the foundations for a revenue-ready ™ sales “eCoursesystem” with:
- The Ready-to-Sell Manifesto so you can shift from a “hustle-or-hungry” mindset to one that’s all about healthy profits from your courses.
- The done-for-you Ready-to-Sell Experience schedule, complete with options, so you know what to focus on in which week depending on how much time you have.
- The Ready-to-Sell Recipes How-to so you know exactly how to use the recipes I’ll share for your copy assets and make them your own.
Week 1 : Build your Course Sales “eCoursesystem” with The B.A.K.E Framework

Get excited because in this week you’ll understand the B.A.K.E framework and how it propels your profits on autopilot.
You need to have all the pieces of the pie together before you can start to serve it to your audience.
You’ll know exactly what prep you need to do before you start using the Recipes. No guessing games, here!
You’ll get:
- A close look at the mistakes that most course creators make with their launches and funnels so you can avoid those easily and smartly.
- A deep understanding of how the B.A.K.E framework plays out for course creators, complete with real-world client examples.
- A handy list of the “ingredients” you need to start building out your BAKE framework using the ready-to-go Recipes.
- The Ready-to-Sell Sales System for you to choose a system (yes, you’ll have choices!!) that works for YOUR business and season of life. Not mine. Not Amy’s. Not Michael’s. But yours. (Unless your name is Amy or Michael, in which case, yesss you!)
SPECIFIC SALES-BOOSTING BONUSES FOR THIS WEEK
Value: $499

The Nifty Notion Ready-to-Sell Sales Planner: Swipe my easy-to-use Notion template for planning out your Ready-to-Sell sales system. Don’t use Notion? Don’t worry. You can simply copy-paste it into whatever project management tool you use. Even Excel!
Week 2: IMPLEMENTATION WEEK

Each Implementation week is dedicated to helping you move through the content and put it into action.
In this week, you’ll:
- Use the planner to create your sales system.
- Give your current sales system a quick audit using the checklist to see whether you’re making any of the mistakes we discussed.
- Identify what ingredients AKA assets you need so you don’t waste any time figuring this out later.
Week 3: The Party-Pleasing Opt-in Page Recipes

Hit the ground running with the BUILD stage from the B.A.K.E framework by creating and writing a high-converting, perfect-for-your audience opt-in page in 30 minutes or so.
You’ll get:
- My Short-Stack Opt-in Page recipe works wonderfully when you have an opt-in that’s radically different from the rest of the world.
- The “Whole Enchilada” Opt-in Page recipe that’s perfect for cold audiences, organic promotion and even, those podcasts that you’ve been appearing on.
- Checklists to audit your finished page and ensure you haven’t missed a step or left out an “ingredient”.
- Copy Cookalongs or “over the shoulder” tutorials so you can see exactly how to use these recipes for your own opt-in pages.
SPECIFIC SALES-BOOSTING BONUSES FOR THIS WEEK
Value: $999

Thank You Pages That Take the Cake – Your Thank You pages can be real conversion-boosters and connection-makers. My easy-to-follow guide will show you HOW!

35 Value-Rich Opt-In Ideas for Online Course Creators – Struggling to figure out what to offer as an opt-in for your course without resorting to the lame checklist? This guide has you covered!

The Non-Webinar Webinar: How to Outline Your Conversion-Rich, Connection-Fueled Webinar in 60 Minutes or Less – THIS is epic. Webinars created with this outline have resulted in FAST and EASY sales for both our brands AND our clients. 🔥!
Week 4: IMPLEMENTATION WEEK

Each Implementation week is dedicated to helping you move through the content and put it into action.
In this week, you’ll:
- Choose what will be your opt-in and write out your opt-in page.
Week 5: Flavor-Packed Fan Favorites Social Media Recipes

This is the week when you start to ATTRACT your audience and action-takers.
You’ll learn exactly how to build and sustain engagement on social media while creating “buzz” and generating sales for your course.
You’ll do this with:
- My proprietary Sales-Ready Social Content Mapping for Never-Ending Sales Systems so you can create a months’ worth of sales-ready social content using any one of TWO key systems.
- 52 (one for each week of the year!) buzz-building ideas for generating leads and getting all the attention you need for your course.
- A ready-to-use social media library – Whisk Up Social, filled with over 150 easily customizable updates.
SPECIFIC SALES-BOOSTING BONUSES FOR THIS WEEK
Value: $999

Notion Calendar Template for Social Media Planning – Know exactly when to start promoting and what to say on social so you can keep 👀 on your courses with this easy-to-use Notion template. This is the exact template that we use for ALL our programs. And trust me, they’re FUN!

Loaded for Likability Facebook and Instagram LIVE Topic Ideas – Struggle with going LIVE on either FB or Insta? Me too! Until I came up with this fabulously simple yet powerful list of topic ideas that made it fun to jump on LIVE and hang out!

[MASTERCLASS] Socially Sweet: Storytelling Techniques for Social Media Superstardom – This step-by-step masterclass will walk you through specific storytelling techniques, adapted directly from best-selling authors, so you can stand out on social media.
Week 6: IMPLEMENTATION WEEK

Each Implementation week is dedicated to helping you move through the content and put it into action.
In this week, you’ll:
- Choose what will social media copy look like and write it out!
Week 7: Best-for-the-Bottomline Blog Post Recipes

Time for you to move into the “Know the Expert” stage and create lead-generating, sales-boosting, authority-building blog posts with easy-to-use Recipes.
In this week, you’ll master:
- My Pepper-Up-Positioning Blog Post Recipe. This is an authority-building blog post designed to position you as an expert. It’s perfect for guest posting as well as sharing with your primed-to-buy audience.
- The “Build Your List on Autopilot” Blog Post Recipe designed to make sharing your opt-in or lead magnet while giving great value to your audience.
- Effortless content planning that makes selling your course easy and painless.
SPECIFIC SALES-BOOSTING BONUSES FOR THIS WEEK
Value: $999

Quick Toolkit to Use for Blog Post Inspo – Keep blogger’s block at bay with this ready reckoner that’ll give you instant inspiration for content ideas that your prospects WANT to read and are actively looking for!

Radical Repurposing: Easy, Effortless Ways to Turn One Piece of Content into Seven (or More!) – Swipe our smart system for repurposing one piece of content into SEVEN or more so you can step off the content creation hamster wheel. For good. Phew!

Hit-the-Jackpot Headline Swipe File: 75 Plug-and-Play Blog Post Headlines – Want to write blog post headlines that bewitch buyers? Of course, you do. This easy-reference PDF guide will show you how to do JUST that and equip you with plug-and-play formats perfect for course creators.
Week 8: IMPLEMENTATION WEEK

Each Implementation week is dedicated to helping you move through the content and put it into action.
In this week, you’ll:
- Identify what pieces of content to create and/or repurpose and plug them into your editorial calendar.
- Start creating content that you know will bring in qualified leads and consistent sales.
Week 9: Seasoned for Sales Email Sequence Recipes

WOOT! This week is a big one. You’ll get all the proven-to-work email sequence recipes for your course sales funnel so you never have to second-guess which email to include and which to leave out.
Here’s a quick peek at what you’ll learn:
- The Irresistible Invitation Sequence Recipe. Perfect for you if you’re hosting a webinar to sell your course. This invitation sequence has been tested out to ensure that you have a full room always!
- Cut through the Clutter Confirmation Emails designed to get opened, clicked and acted upon. No more templated, piddly emails for delivering your coveted opt-in or lead magnet.
- 9 Powered-for-Purchases Sales Sequence Recipes that ensure your audience buys from you without you having to strong-arm or sleaze-ball them with fake scarcity or FOMO-inducing tactics.
- The Subscribers to Buyers Sales-Happy Sequence designed for anyone who doesn’t have a webinar but wants to sell an eCourse on “evergreen” mode.
- 5-part Dazzle ‘em Sales Downsell Sequence perfect for tacking on when you have multiple programs and want to optimize your customer experience as well.
SPECIFIC SALES-BOOSTING BONUSES FOR THIS WEEK
Value: $999

[MASTERCLASS] Open Sesame: The Charmingly Easy Way to Write Subject Lines that Get Noticed and Opened in Crowded Inboxes – This highly demanded masterclass will show you exactly how to write emails that go KAPOW in crowded inboxes.

Drool-worthy Downsells: Profit-Boosting, Customer-Friendly Downsell Ideas for Online Course Creators – Add value to your course AND revenue to your bank with downsells that actually make sense and aren’t fluffy pieces of lint masquerading as “must-haves”.
Week 10: IMPLEMENTATION WEEK

Each Implementation week is dedicated to helping you move through the content and put it into action.
In this week, you’ll:
- Pick and choose which emails you need to write!
- Then… write the emails using the recipes!
Week 11: Conversion-Laced Sales Page Recipes

Time to slide into the EMPOWER stage and write your conversion-optimized, engagingly persuasive sales page at the speed of LED light!
You’ll do that with THREE sales page recipes, each designed and tested on real programs:
- The DRAMMAS Recipe is a short-form sales page perfect for digital products that are less than $500.
- The OPINION Recipe is perfect for programs that are $500-$1000.
- The JOURNEY Recipe is a long-form sales page Recipe perfect for online courses that are in the $1K -$2K price range.
SPECIFIC SALES-BOOSTING BONUSES FOR THIS WEEK
Value: $999

Conversions, Served Crisp: The Calls-to-Action Copy Class Know exactly how to write CTAs that get clicked. And no, “Submit” isn’t a CTA.

Make-it-Count Metrics and Goal Tracker – Now that you’re almost at the end of the get “revenue-ready” journey, you’ll have these cool metrics and goal tracker so you can keep a watchful eye on your numbers and know exactly what to do should you see a blip or BOOM!

The Easy-Button Sales Page Audit Checklist – Identify how to plug conversion leaks on any sales page you ever write with this quick-reference checklist so you never struggle with wondering should you burn the whole thing to the ground or fiddle endlessly without a plan in place!
Week 12: IMPLEMENTATION WEEK

Each Implementation week is dedicated to helping you move through the content and put it into action.
In this implementation week, you’ll:
- Write your sales page!!
Week 13-15: BONUS IMPLEMENTATION WEEKS

Since we ALL have lives beyond the business, I want to give you ALL the support you need to go at a feel-good, burnout-free pace AND yet implement.
In this extended implementation period, you can:
- Finish your sales page!!
- Finish up any pending items for your program sales ecosystem and…
- Hit “play” on those PayPal and Stripe notifications!

Ready-to-Sell Tearoom
An intimate, highly engaged community of copywriters AND course creators so you learn, grow and profit together.

BRAND NEW BONUSES FOR
THE 2022 COHORT

The Amazingly Profitable Affiliate: How to Write Money-Making Affiliate Swipe Copy with Ease

Plug-and-Profit Launch Flows: Ready-to-Use Visual Sequences to Make Selling Easier Still

Seasonal Sales Deconstructed: Maximize Profits for Flash Sales with Easy-to-Use Copywriting Recipes and Sales Strategies
MAY 2022 ENROLLMENT-ONLY BONUSES

Successfully Yours: The Profitable Copywriter’s Growth Suite
This module will include curated resources to help you create profit-rich packages, sell your services with unwavering confidence AND price without feeling like you’re pulling numbers out of thin air.
“Ooof, you want me to choose just one thing?! Okay. Fine. I can do that. Probably. I really enjoyed seeing the behind-the-scenes of your thought process when it comes to writing launch copy that sells.
Now that I know what the building blocks are, I don’t have to rely on templates anymore – or spend hours trying to build something from scratch every time I start a new client project.
Instead, I can take those building blocks and add my own creative spin to them – resulting in copy that’s both persuasive and WAY more fun to read.
I really appreciated that you showed us the thought process/building blocks/recipes behind each copy asset instead of just giving us some templates to work with. It’s also one of the only programs I’ve taken where the bonuses are actually USEFUL.
Oh, and your involvement in the community + the support you provide (to past and current students alike) is unparalleled. I never feel like a number with you guys.Also, no one else has ever sent me cookies. #sogood
I’ve never thought of funnels as “linear” per se, but the eCoursesystem module really helped me see all the different options we have for creating a sales system that goes beyond a sales page + a couple of emails.”
Growth Expert sessions
With a League of Legends
– RECORDED SESSIONS –
Mastering email marketing with
Pat Flynn

Ethical urgency and automation with
Ryan Schwartz

Course creation must-dos that matter to your students with
Gina Onativia

Write with personality without pressing the “panic” button with
Justin Blackman
More growth experts to be announced soon!

Completion bonus
Create Your Own Always-Ready-to-Sell Sales System
A step-by-step sketchbook with calendars and checklists on how to be always ready to sell.
I trust her that much because her work is that good.
“I remember a year ago I outsourced basic newsletters to Prerna and her team, and now that relationship has evolved to her recently helping us with our 7-figure course launch.
I trust her that much because her work is that good. I have outsourced so many projects to Prerna, be it newsletters, evergreen sequences, sales pages, live launches and even mapping out our entire launch strategy. A lot of that was attributed to Prerna’s help and you would never expect that from a copywriter.
Honestly, Prerna and team, they don’t just do copywriting. What I appreciate most about them is they are so focused on sales and strategy.
I’ve worked with other copywriters in the past and they just write, copy and then disappear. And I just so appreciate a copywriter that actually speaks a business owner’s language and that is so rare to find in copywriters.
And so that’s just a little taste of the magic that you can unlock when you work with Content Bistro.”
This IS my 7-figure copywriting process for course creators who care about authority, audience and amplifying their sales.
Whether you’re a course creator or a copywriter who writes for course creators, this will not only give you all the tools and frameworks you need but also the confidence to know that if you want your courses to sell consistently, you know exactly what to do.
So let’s recap.
Here’s what you’ll get:
6 Core Modules PLUS 9 Implementation weeks: $4999
8 Q&A Group calls: $6999
15 Week-Specific Bonuses: $5494
Ready-to-Sell Tearoom: $999
Growth Expert Sessions: $4999
Ready-to-Sell Completion Bonus: $499
Completion Badges: Build authority and credibility with your clients with customized Ready-to-Sell badges for your site.
A total real world value of $23, 989 and quite honestly, it’s TOTALLY worth it because when clients hire me to write for them, that’s pretty much what they pay. Sometimes even more.
But you’ll not pay anywhere close to that.
You wouldn’t even pay $10K for this. Or $5K. 🙌🏻
In fact, you can get started for as little as $499, followed by 6 monthly payments of $499 each. 👏🏻
A University-grade Education for Less than $500/month
ONLY 20 5 SPOTS AVAILABLE
The “Revenue-Ready” Edition
8 Video Modules packed with lessons designed to give you all the strategy and copywriting chops you need to sell online courses confidently
22 Module-Specific Bonuses so you can layer your learning with more power-packed skills and know-how
Access to Ready-to-Sell Tearoom for masterminding with moi and your fellow copywriters and course creators
Curated Ready-to-Sell Gift Box delivered to your doorstep
COMPLETION BONUS! Create Your Own Always-Ready-to-Sell Sales System
COMPLETION BONUS! Ready-to-Sell Completion Certificate
LIVE LAUNCH BONUS! 9x Group Calls to give you real-world, real-time answers and strategic insights
MONTHLY calls for the life of the course
PERMANENT, UNLIMITED access to the course content + calls + community for the life of the course
Start with ONE payment of
$749 $397
(followed by 8 payments of $749 $397)
The {Copy} Chef’s Table Edition
Everything in the Revenue-Ready Edition
PLUS
2x Copy Co-Creation Calls (real-world value: $3994) with Prerna so you can get that first draft finished and polished FAST!
1x Profitably Yours Session (real-world value: $1997) with Prerna and Mayank
The Launch Copywriter’s Library (real-world value: $1997) Everything that I use to onboard, offboard, and run 6-figure copywriting client projects
Start with ONE payment of
$999 $597
(followed by 8 payments of $999 $597)
“Prerna is a master at her craft!” – Pat Flynn, Smart Passive Income
It was the strategy and Prerna’s copywriting recipes baked together…there’s nothing else like it.
“The sneaky insights into Prerna’s brains were the best bit. Every single module and bonus unlocked more gold I could use in my own client services, I’ve really up-levelled how I handle each project now.
Looking at each launch strategically and seeing how each part (even blogs) can play a huge role in building my client’s credibility. I think that was my biggest A-HA…seeing how under utilised blogs are in my current strategy.
It was the strategy and Prerna’s copywriting recipes baked together…there’s nothing else like it. I’ve only ever found copywriting courses that focus on the writing…never the launch strategy.
And let’s face it, that’s where most people trip up – piecing together a launch that converts (or gets people to make an ethically informed decision either way).
Plus the access to Prerna was incredible. No question was off-limits. I wasn’t barred from posting in the tearoom due to my many questions.
Oh my goshhhhh….every module and every coaching call blew my head off. It. Was. Amazing.
Being able to look at launches from all angles (especially seeing how you can utilise blogs to help a launch) made me realise how much goes into a successful launch.
Plus I’ve got so many strategies I can recommend my clients do outside of their launch to make them easier and more profitable.”

We Start On MAY 27th!!

“What I appreciate most about Prerna and her team is they are so focused on sales and strategy.”
– Vanessa Lau
Demolish those Doubts with a
Double Shot of Confidence
(aka not-your-everyday-money-back-guarantee!)
I get it.
Enrolling in anything at this point in time feels scary and needs careful thought.
Especially when it is an investment like this one.
This is why not only do you get a full 30-days (that’s the first 4 weeks!) to go through the Experience, show up for the calls and do the work to see whether or not it is the perfect fit for you to create consistent sales for your course but you also have the opportunity to chat with me BEFORE you sign up.
And here’s what you need to know, if I have even the slightest doubt that this Experience isn’t perfect for you, I’ll let you know. No pushy sales call techniques here.
I want you to be 100% confident that this Experience will give you both strategic superpowers AND copywriting chops that create consistent sales.
“This is one of the most comprehensive copy courses I have ever taken. Prerna doesn’t just talk the talk, she walks the walk.
Why wouldn’t you want to study with a copywriter whose words were responsible for the conversions in several multi-6 and 7-figure course launches?
One of the reasons I love this program is the unique community and live feedback on your work. If you want to be a better copywriter or be better at writing your own sales copy, you have to surround yourself with copywriters who are smarter than you and who are more experienced than you.
Another reason I love this program is the direct 1:1 feedback to Prerna’s AMAZING brain. She and Mayank provide a wealth of experience and golden knowledge. If you can grab the opportunity to work with them, don’t hesitate!”
Yes, you’ll master ALL my carefully guarded copywriting secrets and frameworks in Ready-to-Sell.
But more importantly, you’ll also get to steal my sales strategy superpowers and make them your own.
Better still?
15 WEEK
EXPERIENCE
You’ll do ALL of this LIVE with me in a small group setting and in a realistic time span. So we wouldn’t pack everything into a week or 10 days (we all have lives!) but over a period of 15 weeks.
The reason I’ve created it as a 15-week experience is because I know as entrepreneurs, we have more than one thing that needs our focus and as humans, we have family and friends who’d like to see us, even if virtually. 😂
Also, 15 weeks may seem like a lot but here’s what you need to remember…
…when you want to build sustainable scale ™ and consistent sales for your course, 15 weeks is nothing.
Not just that, think about the return on investment for your business.
If you were to hire me to plan your launch strategy and write your copy for you, you’d pay anything between $20K to $35K.
And here, you’ll get EVERYTHING you need INCLUDING my personal support for less than $3K!
If you have a course that sells for, let’s say, $497, you’ll need only SIX sales to recoup your investment.
For a course that’s priced at $997, THREE sales will give you back your money.

Everything you earn over that is PROFIT from this experience.
The Copywriting Skills and Sales Strategies You’ll Master
Are Trusted by These Headliners
Vanessa Lau
"My relationship has evolved to Prerna recently helping us with our 7-figure course launch. I trust her that much because her work is that good."
Pat Flynn
"Prerna helped us out so much with building one of our funnels AND creating the copy for one of our evergreen funnels. She is a master at her craft."
Brad Bizjack
"Amazing working with her and as far as business results, from working with Prerna directly in just January alone we did $65,000 in sales."
Cara Clyne
“I had a 6-figure launch. I've made back my money more and more with her services, so I'm very thankful for that!”
Cassidy Northrup Tuttle
"Using the new copywriting and sales sequence we had our biggest promotion ever! Almost THREE times more than our previous promotion!"
Andrea Davis
"The sales page you wrote really spoke to my audience and made sure the copy matched my solution. It would have taken me months to write something half as good!"
Alli Worthington
"Prerna not only found the perfect name and tagline for my course, but she wrote a phenomenal sales page that shares the heart of Gainful Growth so well. I recommend her copywriting to everyone"
Carrie Wilkerson
"Prerna and her team are top notch, super friendly and thorough in all they do. I never hesitate to recommend them to everyone"
April Perry Wilson
"As a business owner, it’s such a relief to find someone as capable, kind, and awesome as Prerna!"
A University-grade Education for Less than $500/month
ONLY 20 5 SPOTS AVAILABLE
The “Revenue-Ready” Edition
8 Video Modules packed with lessons designed to give you all the strategy and copywriting chops you need to sell online courses confidently
22 Module-Specific Bonuses so you can layer your learning with more power-packed skills and know-how
Access to Ready-to-Sell Tearoom for masterminding with moi and your fellow copywriters and course creators
Curated Ready-to-Sell Gift Box delivered to your doorstep
COMPLETION BONUS! Create Your Own Always-Ready-to-Sell Sales System
COMPLETION BONUS! Ready-to-Sell Completion Certificate
LIVE LAUNCH BONUS! 9x Group Calls to give you real-world, real-time answers and strategic insights
MONTHLY calls for the life of the course
PERMANENT, UNLIMITED access to the course content + calls + community for the life of the course
Start with ONE payment of
$749 $397
(followed by 8 payments of $749 $397)
The {Copy} Chef’s Table Edition
Everything in the Revenue-Ready Edition
PLUS
2x Copy Co-Creation Calls (real-world value: $3994) with Prerna so you can get that first draft finished and polished FAST!
1x Profitably Yours Session (real-world value: $1997) with Prerna and Mayank
The Launch Copywriter’s Library (real-world value: $1997) Everything that I use to onboard, offboard, and run 6-figure copywriting client projects
Start with ONE payment of
$999 $597
(followed by 8 payments of $999 $597)
The Answers You Need to Make an Informed Decision You Feel Good About
Is this a copywriting program or a launch strategy program?
Great question!! You’ll learn BOTH sales strategies AND copywriting frameworks. Having said that, the focus is more on copywriting so you never have to reinvent the wheel or stare at a blinking cursor ever again.
Will I learn about writing for live launches or evergreen launches?
BOTH! The frameworks that I’ll teach have been TESTED on both evergreen launches and LIVE ones so you can be confident that they’ll work.
My last launch didn’t do as well as I expected? Will this help me fix that?
Honestly, launches don’t do well for a number of reasons and it’ll be wrong for me to position copy as a cure-all.
However, if you feel that your copy and messaging were confusing or not up to the mark, then… YES! This will help for sure.
And if you feel the offer needs stronger positioning, you can always choose the Chef’s Table edition and get a 2:1 session with Mayank and me to work on your offer as well!
I’m a copywriter who writes for course creators. Will this help me?
OMIGOSH, yess! I’m a copywriter who writes for course creators and this is me sharing everything I know about helping course creators get the consistent sales they want and the epic launches they crave.
I’m trying to decide which Edition will be a good fit for me?
Love that! So, the Chef’s Table edition is perfect for you if you want a TON of personal support in co-creating your copy, refining your offer and giving you the tools you need so you can streamline copy creation for all future projects.
If you’re starting out with your very first course or ONLY need my copy frameworks with the weekly critique group calls, then the Revenue-Ready edition is perfect.
My courses aren’t high-ticket. Is this right for me?
Yes, yes, it is. Because you don’t have to have a $2K course to make an impact. You have to have a course that you believe in and that can help hundreds (or thousands!) of people and with Ready-to-Sell, you’ll have the tools you need to reach those people.
I’d like to pay for my VA (or team member) to take this Experience. Can I do that?
Absolutely! When you’re signing up, you can use your PayPal or card details but put your VA or team members’ email address and details so we can add them to the course, group and send call schedules, etc to them.
I don’t think I can do the Experience this time. Will you offer it again?
In full transparency, YES. This is not one of those “last-chance-to-join” things. Ready-to-Sell will open again later this year.
BUT this is definitely the ONLY time I’m going to do it LIVE this YEAR. WITH Bi-Weekly Calls!!
If you know you’d LOVE the additional support, the bi-weekly calls to get copy critiques, and knock out “consistent sales for your course” as we round off the year… then I hope you join me for this LIVE cohort.
What time will the Craft Your Copy Implementation Calls be? What if I can’t make it to the calls?
Great question! I know time zones can be crazy so all calls are recorded AD you can send in questions ahead of time. You’ll also have the chance to send in your copy to be critiqued should you not be able to make it for one of the calls.
Here’s the schedule of how the MONTHLY calls will go:
-
Last Friday of every month at 9 AM Eastern, starting May 27th.
-
June 24th, July 29th, August 26th, Sep 30th, Oct 28th, Nov 25th, Dec 16th
Do I have lifetime access to the Ready-to-Sell Experience?
Let’s not say “lifetime” because 2020 showed us that “lifetimes” can change in a flash. SO… You have access to the core content + bonuses + group call recordings for the LIFE of the course
As long as we’re offering this course, you’ll have access to the core content + community+ bonuses+ recordings.
You’ll also be welcome to attend the monthly coaching calls when new cohorts join.
What happens once the 15 weeks are over?
We celebrate!! You party hard! Seriously though, you get your Completion Bonus and you would have created all the assets you need to see consistent sales come in. It’s a BIG deal. We may have a few surprises in store for you as well.
I have more questions. Can I chat with you?
You absolutely can! You can either contact us via email at prerna (at) contentbistro (dot) com, chat LIVE with us on the page right here OR book a 20-minute call to discuss whether or not this experience is right for you.
Prerna is …
The copywriting whisperer!
“Prerna is …the copywriting whisperer!
Forget the fact that she’s a quick study and puts in the legwork to speedily get your brand and voice. Better still, this woman writes copy that makes products jump off a page and sizzle.
Prerna helped us with a new product launch recently and although her fee was a substantial commitment for a brand our size, it was a calculated risk that I strongly suspected would up-level our copywriting and bottom line. (As anyone would conclude after reading her own web copy alone! Come on!).
Through the years, we’ve invested (wasted!) literally tens of thousands of dollars with alleged “experts” in IT, copywriting, graphic design – lots of promise and no delivery.
That changed with Prerna. Her on-point input in the way we laid out our package offerings as well as her highly strategic copywriting resulted in the strongest post workshop sell through we’ve ever had.
Do you need a great offer and equally strong ad campaign? Yes, you do. BUT, the third leg of the e-commerce trifecta that I ALWAYS knew we were missing was stealth copywriting.
We struck gold in Prerna…and you will too if you’re wise enough to engage her services.”
Donna Hoffman
Founder & President, The Interior Design Advocate
What was really great is that it helped me understand the overall strategy and concept of what I need in place to sell my course and my services.
“The BEST part was the incredible talented and beautiful people I had the opportunity to meet!
It was also amazing to get feedback on my actual opt-in and sales page. So. Very. Helpful.
I learned a TON…especially since it was my first copywriting training experience ever.
What was really great is that it helped me understand the overall strategy and concept of what I need in place to sell my course and my services.
The strategy piece is incredibly valuable.
The way you’ve broken everything down into a system was very helpful. Being able to walk through the steps to create each aspect of the strategy was incredibly valuable to me! It helped me understand the overall purpose of the sales strategy.”
“I have never taken a copywriting course before. Ready-to-Sell is packed with critical conversion strategies, and it’s zero fluff and not a cookie cutter template program.
The best parts of RTS were definitely the calls and the overall content in the program.
Especially the research methods and how they go hand in hand when optimizing an offer or as you call it a sales system. .”
Speaking of informed decisions, here’s how Ready-to-Sell
stacks up against “courses” that teach launching or copywriting
Other launch and/or
copywriting programs
Focus only on copywriting or launching, leaving you wondering how to figure out the missing piece.
Large groups that mean you hardly ever hear from the course creator themselves. It’s either their team or your fellow entrepreneurs who’re just as stuck as you are.
Showing you THEIR way as the ONLY way to be successful with your course sales. If you don’t succeed, it’s probably your “mindset”. 😝
Templates and swipes for everything so you don’t learn to fish! It sounds great and easy but it isn’t the most effective way to be a better copywriter or sales generator.
NO implementation sessions to help you not only get things done but also get valuable feedback on your copy and strategy.
Your Ready-to-Sell
Experience
Gives you BOTH sales strategy and copywriting chops so you can go ahead and create a sales system that works for YOU. Whether you launch LIVE or evergreen, it doesn’t matter. No missing pieces, anymore!
Small group setting so you not only get heard but also taken care of, directly by me. I’ll be there in the community every day. I’ll be showing up on our calls. I’ll be giving you the answers you need.
Gives you a solid framework with elements that you can pick and choose from instead of ONE way to do something.
Equips you with recipes that make you a solid copywriter. Each recipe is “sales-tested” so you know it works. All you need to do is use the one that’s best suited to YOUR sales palate!
Implementation sessions after every week of content AND bonus implementation sessions at the end to help you execute and have a full-fledged sales ecosystem for your course at the end of the Experience.
Bottom line…
Ready-to-Sell is for you If

You’re ready to stop piecemealing your course sales strategy and start creating consistent sales with confidence and copywriting skills that count in a world that’s rife with Gordon Geckos and Jiffy Lubes of online marketing.

You want a framework, a process, a system that works instead of a collection of swipes and templates that may have worked for the creator but may not give you the desired results. You want to learn how to fish!

You want to stop second-guessing yourself, struggling with tech, and staring at a blinking cursor on a blank Google doc each time you sit down to sell your course, via email or social!

You value action, implementation, and momentum. You know that by focusing on the one thing that moves the needle (hint: it’s sales!) you can be a more profitable business owner who isn’t so stressed and overwhelmed all the time.

You are ready to show up, do the work, and master skills that would work for the course you have and the courses you’ll create, in the future.
A University-grade Education for Less than $500/month
ONLY 20 5 SPOTS AVAILABLE
The “Revenue-Ready” Edition
8 Video Modules packed with lessons designed to give you all the strategy and copywriting chops you need to sell online courses confidently
22 Module-Specific Bonuses so you can layer your learning with more power-packed skills and know-how
Access to Ready-to-Sell Tearoom for masterminding with moi and your fellow copywriters and course creators
Curated Ready-to-Sell Gift Box delivered to your doorstep
COMPLETION BONUS! Create Your Own Always-Ready-to-Sell Sales System
COMPLETION BONUS! Ready-to-Sell Completion Certificate
LIVE LAUNCH BONUS! 9x Group Calls to give you real-world, real-time answers and strategic insights
MONTHLY calls for the life of the course
PERMANENT, UNLIMITED access to the course content + calls + community for the life of the course
Start with ONE payment of
$749 $397
(followed by 8 payments of $749 $397)
The {Copy} Chef’s Table Edition
Everything in the Revenue-Ready Edition
PLUS
2x Copy Co-Creation Calls (real-world value: $3994) with Prerna so you can get that first draft finished and polished FAST!
1x Profitably Yours Session (real-world value: $1997) with Prerna and Mayank
The Launch Copywriter’s Library (real-world value: $1997) Everything that I use to onboard, offboard, and run 6-figure copywriting client projects
Start with ONE payment of
$999 $597
(followed by 8 payments of $999 $597)
Here’s what I can see, friend.
In 15 weeks, You’ll Celebrate Your Ready-to-Sell Graduation with Us
And when you do that, you’ll have not only unshakeable confidence in your skills to write great copy but you’ll also have solid strategies to use so you can go from piecing together your “sales” plan on-the-fly to having everything set out for you, just the way you need it.
You’ll no longer wonder whether you’re doing it right.
You’ll know that the skills you have will help you stand out and sell with integrity and purpose. #zerosleaze
You’ll feel good about the fact that you have courses to sell and the pressure that comes from “having to launch” would no longer be a part of your life as an entrepreneur.
Most importantly, you’ll have waved a cheery goodbye to the endless stress (no more sleepless nights and midnight binges while you struggle with sales copy!) that seems to have become an entrepreneur’s default mode.
Breathe. Relax.
Sip the champagne (or if you’re me, a cuppa vanilla chai!) and enjoy being “revenue-ready ™” with Ready-to-Sell ™!
I was able to craft something that connected with my audience and brought in almost as many sales in a few weeks as the last year combined.
“Ready-to-Sell is literally JAM PACKED with incredible information. I was really resistant to some of the concepts (like… ask my audience what they really think through surveys and interviews?! Yikes! Scary!), but Prerna was totally right.
It was really helpful, and it worked! I was able to craft something that connected with my audience and brought in almost as many sales in a few weeks as the last year combined.
I am still working on implementing everything from the course, but I’m so grateful I joined! The community has been incredibly supportive, and the weekly calls left me feeling excited and equipped to write, strategize, and help my clients succeed.
I have learned SO much about how to strategize for sales, beginning at the very first step of the process.
I feel confident that I can use these steps to sell anything because they’re backed by data, they’re not sleazy, and they’re aimed at being supportive to clients.”

I see a “revenue-ready” life for you.
DO YOU?
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