What is Your Facebook Community Telling You

 

 

Once upon a time when a business wanted to launch a new product or offer a new service, it would either chance upon a gaping hole in the market and fill it, go with what it thought its audience wanted or it would invest in focus groups.

Now with the Internet, the world has literally shrunk and it is a lot easier to find out what product or service would really help your customer. However, the key lies in asking the right questions to get the right answers.

“It can be really hard to design products by focus groups. A lot of times, people don’t know what they want until you show it to them.” – Steve Jobs

The only thing being that I’d change that to “A lot of times, people don’t know what they want until you ask them.”

So, today, am digging into my personal repertoire of engagement-driving questions that serve a dual purpose- one, they invite your community to interact with you and two, they help YOU identify those gaping holes and fill a need with your next offering.

Here are 5 questions that can help you identify what your customers really need, want or love and use their answers to create your next offering:

Facebook Engagement Boosters

Feel free to swipe these, share these but what I’d love is if you’d come back and share what worked for YOUR page and what didn’t! Alright.. Let’s dig in!

1. What are you struggling with as a __________________ {insert ‘job’ of target customer}

This is a question that allows your community to share their struggles in whatever field they may be. Trust me, regardless of what they do, they will be facing challenges and obstacles and once you know what those challenges are, it would be easy for you to come up with articles, products or services to help them overcome those.

2. What would make your life simpler/easier/happier?

This question may give you a broad range of answers and you may need to closely monitor the thread for anything that’s inappropriate for your audience and niche but it is a great way to tap into aspirations, hopes and wishes of your community.

3. What do you wish you’d known about using__________________{insert product name} before you started?

In every business, there is a need for a ‘starter’ product. Something that the beginners can try out and experiment with. Asking a question like this one is easier when you know what your community wished it knew before it had started.

4. If there was ONE thing you would invest in as a_____________{insert ‘job’ of target audience}, what would it be and why?

This question may not be applicable to every niche but it has a lot of potential for helping you create slightly higher-priced offerings since it would give you clear answers about pain points and what people would be willing to invest in.

5. Which one of our products or services have helped you the most and how?

Ah-ha.. Saved the best for the last, didn’t I? Asking which one of your existing products or services have already helped your community is powerful. It shows you what’s working and maybe what’s not. It also may surprise you and of course, move you to see how you’re making a difference. At the same time, you may want to watch this thread and tackle any negative feedback as well.

BONUS: Want a 100 MORE engagement boosters for Facebook? Download the FREE Social Media Starter Toolkit!

Which one of these questions will YOU be asking to skyrocket your Facebook engagement? Are YOU struggling with engagement on your page? Share with me in the comments!