Get More Customers Day 28 tip

Are YOU missing out on sales because you don’t have reviews to share?

Let me ask you a question…

When you need to buy anything for your self, your home or the kids, what do you do?

If you’re like me, chances are you do one of the following two things or maybe you do both {if you’re like Mayank;)}:

a) You ask a friend {or five!} for recommendations.

b) You Google to get feedback and reviews.

In either case, you don’t go ahead and make a blind, uninformed decision.

That’s why today’s Get More Customers strategy is all about making this decision making process simpler for your prospects.

Whether you have a product-based business or a service-centric one, the bottom line is that user-generated reviews are insanely effective at improving conversions.

Today’s Get More Customers tip focuses on you getting the word out there about your products or services via reviews and sponsored content.

There are 2 ways you can implement this sales-boosting challenge:

1. Ensure that your product-based eCommerce site has the reviews and ratings functionality. This will allow customers who buy from you to log in and leave their feedback.

Works well on Amazon and will work well for you too.

Then, there’s THIS in case you’re still on the fence…

“63% of consumers indicate they are more likely to purchase from a site if it has product ratings and reviews.” {source: CompUSA and iPerceptions study}

2. Identify influencers in your niche and invite them to test out your product or service in exchange for a review or post on their site. This requires a bit of planning and research and also, more effort in terms of outreach and follow up, but it has a three-pronged impact.

You’ll get a review,

You’ll reach a newer yet targeted audience, and

You’ll get backlinks to your site which is good for SEO too.

So, take your pick but make sure you get those review engines revving so you can boost sales today!

That’s your challenge. Share with us in The Biz Bistro how you’ll be implementing it.

Missed a day’s tips? Catch up on all the Get More Customers challenges right here.

95 of consumers consult customer reviews. [source PowerReviews]