Get More Customers Day 27

Can improving your website SEO help you increase sales?

Short answer: Yes.

Long answer: Yes, but it will take work.

So, if you’re ready to ensure that your website gets targeted traffic that is looking to buy exactly what you have to offer, let’s roll up our sleeves and dig into today’s Get More Customers strategy

Since this is a quick-and-dirty challenge, I’m going to keep it simple yet super effective.

Please know that there is a LOT {like, really LOT} more to SEO than just slapping on a few keywords and then, praying that the Google Gods will listen.

Here are 3 quick things you can do today to ensure that your site SEO is in sync with your goal to make more sales and get more customers:

1. Know Your Keywords

Where do people go when they need to look for information?

In the good, ol’ days, it was the Yellow Pages or an encyclopedia.

Today, it’s Google.

Do you know what people should be putting into Google so they can find you?

Those are your “seed” keywords.

They may not be the actual phrases that you want to rank for but they’ll give you an idea of what to target when you’re creating your website content.

You’ll put those “seed” keywords into a keyword research tool to come up with actual words and phrases that your target customers are using when looking for products or services like yours.

Now, if you’re reasonably savvy with tools and tech, you can consider doing this on your own. Else, it’s time to call in the experts and yes, by experts I do mean, us 😉

2. Optimized Title Tags, Alt Tags and Descriptions

Check your site’s Title Tag to see if it’s optimized or a bunch of gobbledygook!

The title tag is what you see on search engine result pages and even when you hover over the tab of your browser window.

For instance, my keyword for this post is “get more customers” so my title tag is

How to Get More Customers by Supercharging Website SEO

Yes, it is different from the post title.

Your keywords should also be used in the alt tag for your post or page images because again that helps Google to know what the image is all about.

I also recommend naming your image files with your keyword phrase.

Finally, while meta descriptions may not have search ranking value, they do make it easy for customers and prospects to know what a particular post is about on a search engine results page or SERP, so make sure that your keyword phrase is included in your meta description as well.

ONE cool tool to help you make ALL of this super easy is the WordPress plugin SEO by Yoast. I use it and love it. You just pop in your focus keyword, meta title and description and ta-dah, you’re done.

3. Optimized Product Descriptions

Finally, every eCommerce site must have well-written and optimized product descriptions. Not only are they key to increasing conversions but they’re vital when it comes to driving targeted traffic to your site.

Product descriptions can make or break your sales, so I cannot stress how important they are.

Download your product description checklist right here and see how you can really optimize them as well.

Additional Resources to Simplify and Supercharge SEO

5 Seriously Simple Search Engine Optimisation Tips

Ridiculously Easy SEO Tips to Supercharge Website Traffic

Choose any one of these strategies to sizzle up your SEO for today’s #GetMoreCustomers challenge and share with us in The Biz Bistro.

Missed a day’s tips to get more sales? Click here for ALL the Get More Customers challenges.

Soup Up Your SEO for Skyrocketing Sales

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