Want to know what makes me decide on a purchase when I’m shopping for birthday gifts and Christmas presents?
Free gift wrapping.
Honestly, I hate giftwrapping. I can never do it right and make presents pretty.
So, I’m always extra grateful when a store offers complimentary gift wrapping!
With the holidays around the corner, my #GetMoreCustomers strategy for you today is to think about offering complimentary giftwrapping to your customers.
Or better still, accompany it with a lovely note too. Bonus brownie points!
It hardly costs much and if you have someone on your team who’s a whiz with wrapping, you’re covered!
You can also consider offering readymade gift packages that come beautifully packed and have a combination of items that are designed to delight.
Psychologically, too, beautiful packaging has the power to trigger buying in consumers even with no intention to make a purchase. [source: Psychology and Marketing]
Forest Essentials is a brand I love and use regularly and I love that they have some amazing gift boxes, beautifully packaged, that I can simply pick and gift.
Melissa Camilleri’s Compliment is another awesome brand that has some gorgeous, inspiring packaging.
Andrea Kelly’s stunning jewelry from Jewelry by Andrea is packaged thoughtfully in a specially hand-picked silk pouch!
It’s easy. It’s pretty. It’s a no-brainer, really. 😉
Think about it.
Can you offer gift wrapping, pre-packaged gift sets or personalized notes?
Even if you have a service, like personal styling or yoga sessions or photography, you can think about offering “Gift-a-Session” packages or collaborate with a brand that has a physical product and bundle your offerings together.
High on engagement!
Ready to implement it?
Share with us in The Biz Bistro or tag @contentbistro on Instagram with the #GetMoreCustomers hashtag.
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