Want to know what makes me decide on a purchase when I’m shopping for birthday gifts and Christmas presents?
Free gift wrapping.
Honestly, I hate giftwrapping. I can never do it right and make presents pretty.
So, I’m always extra grateful when a store offers complimentary gift wrapping!
With the holidays around the corner, my #GetMoreCustomers strategy for you today is to think about offering complimentary giftwrapping to your customers.
Or better still, accompany it with a lovely note too. Bonus brownie points!
It hardly costs much and if you have someone on your team who’s a whiz with wrapping, you’re covered!
You can also consider offering readymade gift packages that come beautifully packed and have a combination of items that are designed to delight.
Psychologically, too, beautiful packaging has the power to trigger buying in consumers even with no intention to make a purchase. [source: Psychology and Marketing]
Forest Essentials is a brand I love and use regularly and I love that they have some amazing gift boxes, beautifully packaged, that I can simply pick and gift.
Melissa Camilleri’s Compliment is another awesome brand that has some gorgeous, inspiring packaging.
Andrea Kelly’s stunning jewelry from Jewelry by Andrea is packaged thoughtfully in a specially hand-picked silk pouch!
It’s easy. It’s pretty. It’s a no-brainer, really. 😉
Think about it.
Can you offer gift wrapping, pre-packaged gift sets or personalized notes?
Even if you have a service, like personal styling or yoga sessions or photography, you can think about offering “Gift-a-Session” packages or collaborate with a brand that has a physical product and bundle your offerings together.
High on engagement!
Ready to implement it?
Share with us in The Biz Bistro or tag @contentbistro on Instagram with the #GetMoreCustomers hashtag.
Missed one of the challenges? Click here to get all the Get More Customers challenges in one place!
Get your FREE Copywriting Checklists!
Pop in those details so you can get your writing-weary digits on easy-to-follow and effective-to-use copywriting checklists for sales pages, launches, blog posts and more!