How to Charge More as a Launch Copywriter

by Prerna Malik | Copywriting and Content Marketing, Life of a Smallbiz Owner, Online Marketing Simplified, Tips and Ideas

Chances are you’ve heard this mantra echo in the online space: Charge your worth. But what exactly does that mean? (And why does unhelpful (or just plain bad) advice catch on like 🔥 wildfire?)     Charge your worth holds court with an entrepreneurial mixed bag of...

3 Startlingly Simple Sales Strategies for Course Creators: How to Ditch Claims and Step Up the Credibility and Connection

by Prerna Malik | Copywriting and Content Marketing, Online Marketing Simplified, Tips and Ideas

You aren’t imagining it. The already crowded online course creation marketplace is getting tight. Uncomfortably tight.  The global e-learning market is expected to reach a global market value of $457 billion in 2026 (source: Global Newswire). The 2020 pandemic ...

Build Your Launch-Ready Email List with Course-Specific Opt-in Pages That Convert: Opt-in Page Examples, How-tos, and More!

by Prerna Malik | Copywriting and Content Marketing, Tips and Ideas

Google “opt-in page examples” and you get millions of results. Mainly from landing page builders and mainly focusing on general list building campaigns. But writing an opt-in page for a launch is a different beast altogether. Before I dig into how to write...

How to Get Copywriting Clients Even If (Especially IF!) You’re Not a Native English Speaker and Don’t Live in North America

by Prerna Malik | Copywriting and Content Marketing, Tips and Ideas

The #1 question most new copywriters have is… “How do I get copywriting clients?”  And even though the internet has shrunk boundaries, the fact is… finding copywriting clients isn’t the easiest.  And if you’re from a non-English speaking country, that gap between you...

Why Automated Parity Pricing is Misguided and How to Truly Create Equal Opportunities for Enrolment and Accessibility

by Prerna Malik | Copywriting and Content Marketing, Tips and Ideas

Parity pricing. The latest “automated” trend to take over the online course world. I recently visited THREE different course sales pages by people I truly admire and was interested in learning from when, BOOM! A bar jumped up right at the top of the sales page,...

Social Proof Marketing for Course Creators: Six Ways to Use Testimonials (and TWO ways to organize them!)

by Prerna Malik | Copywriting and Content Marketing, Tips and Ideas

FACT: Social proof marketing or using testimonials is a big part of any online course launch (or relaunch). And while we’ve already shared a GIANT resource on how to get the best testimonials and optimize them for sales… …there’s SO much more...