Growth-Focused? Upgrade Your Copywriter Skills with Cross-Skilling to Stand Out in Niched-Down Markets

by Prerna Malik | Copywriting and Content Marketing, Life of a Smallbiz Owner, Tips and Ideas

Last updated on February 27th, 2022As far as copywriter skills go, growth is integral to everything we do.  Whether it is adding “offer optimization” to our process or mastering the art of helping course creators re-launch with confidence, we’re always looking to...

Online Course Marketing 101: How to Optimize an Offer Before Putting it On the Digital Shelves

by Prerna Malik | Copywriting and Content Marketing, Tips and Ideas

Last updated on February 1st, 2022Attn: experienced launch copywriters — if “offer optimization” is NOT a line item on your service menu or proposals, then you are letting a monster-sized authority-building opportunity pass by. Online course marketing IS part of what...

Flash Sales Strategies for Course Creators: How to Plan a Standout Seasonal Sales Campaign with Confidence

by Prerna Malik | Copywriting and Content Marketing, Online Marketing Simplified, Tips and Ideas

Last updated on January 26th, 2022Flash sales can be a really smart move for online course creators and creative entrepreneurs. However, let’s be honest… Black Friday and Cyber Monday usually turn out to be the headliner “flash sales” events of...

How to Charge More as a Launch Copywriter

by Prerna Malik | Copywriting and Content Marketing, Life of a Smallbiz Owner, Online Marketing Simplified, Tips and Ideas

Last updated on August 10th, 2022Chances are you’ve heard this mantra echo in the online space: Charge your worth. But what exactly does that mean? (And why does unhelpful (or just plain bad) advice catch on like 🔥 wildfire?)     Charge your worth holds court with an...

3 Startlingly Simple Sales Strategies for Course Creators: How to Ditch Claims and Step Up the Credibility and Connection

by Prerna Malik | Copywriting and Content Marketing, Online Marketing Simplified, Tips and Ideas

Last updated on October 27th, 2021You aren’t imagining it. The already crowded online course creation marketplace is getting tight. Uncomfortably tight.  The global e-learning market is expected to reach a global market value of $457 billion in 2026 (source: Global...

Build Your Launch-Ready Email List with Course-Specific Opt-in Pages That Convert: Opt-in Page Examples, How-tos, and More!

by Prerna Malik | Copywriting and Content Marketing, Tips and Ideas

Last updated on October 14th, 2021Google “opt-in page examples” and you get millions of results. Mainly from landing page builders and mainly focusing on general list building campaigns. But writing an opt-in page for a launch is a different beast...