How to Get Copywriting Clients Even If (Especially IF!) You’re Not a Native English Speaker and Don’t Live in North America

by Prerna Malik | Copywriting and Content Marketing, Tips and Ideas

The #1 question most new copywriters have is… “How do I get copywriting clients?”  And even though the internet has shrunk boundaries, the fact is… finding copywriting clients isn’t the easiest.  And if you’re from a non-English speaking country, that gap between you...

Why Automated Parity Pricing is Misguided and How to Truly Create Equal Opportunities for Enrolment and Accessibility

by Prerna Malik | Copywriting and Content Marketing, Tips and Ideas

Parity pricing. The latest “automated” trend to take over the online course world. I recently visited THREE different course sales pages by people I truly admire and was interested in learning from when, BOOM! A bar jumped up right at the top of the sales page,...

Social Proof Marketing for Course Creators: Six Ways to Use Testimonials (and TWO ways to organize them!)

by Prerna Malik | Copywriting and Content Marketing, Tips and Ideas

FACT: Social proof marketing or using testimonials is a big part of any online course launch (or relaunch). And while we’ve already shared a GIANT resource on how to get the best testimonials and optimize them for sales… …there’s SO much more...

How to Relaunch Your Online Course: Use the 3Ds for Profitable, Sustainable, and Meaningful Launches

by Prerna Malik | Copywriting and Content Marketing, Online Marketing Simplified, Tips and Ideas

What if I told you that rinse-and-repeat works well for habits and systems but when it comes to launching and selling your online course, it doesn’t usually work the same way? Program relaunches usually become a rehash of last year’s strategy and...

15 Business Lessons. 5 Conferences. 3 Weeks – What I Learned and You Can Too!

by Prerna Malik | Life of a Smallbiz Owner, Productivity for Business Owners, Small Business Resources, Tips and Ideas

Confession: I wrote at least 25 smart-sounding headlines before scrapping them all and settling on this one. Because let’s face it… that’s what this post is all about. It’s about conferences, lessons, and travels. It’s about a journey, spanning thousands...

Don’t Do These 5 Things When Working from Home

by Prerna Malik | Life of a Smallbiz Owner, Productivity for Business Owners, Tips and Ideas

Working from home is undoubtedly one of the best things to have happened to me. It is a lifestyle that suits my personality and my professional ambitions perfectly while allowing me to manage our home and raise our daughter just the way I envisioned. I wouldn’t have...