Flash Sales Strategies for Course Creators: How to Plan a Standout Seasonal Sales Campaign with Confidence

by Prerna Malik | Copywriting and Content Marketing, Online Marketing Simplified, Tips and Ideas

Flash sales can be a really smart move for online course creators and creative entrepreneurs. However, let’s be honest… Black Friday and Cyber Monday usually turn out to be the headliner “flash sales” events of the year for most online course...

How to Charge More as a Launch Copywriter

by Prerna Malik | Copywriting and Content Marketing, Life of a Smallbiz Owner, Online Marketing Simplified, Tips and Ideas

Chances are you’ve heard this mantra echo in the online space: Charge your worth. But what exactly does that mean? (And why does unhelpful (or just plain bad) advice catch on like 🔥 wildfire?)     Charge your worth holds court with an entrepreneurial mixed bag of...

3 Startlingly Simple Sales Strategies for Course Creators: How to Ditch Claims and Step Up the Credibility and Connection

by Prerna Malik | Copywriting and Content Marketing, Online Marketing Simplified, Tips and Ideas

You aren’t imagining it. The already crowded online course creation marketplace is getting tight. Uncomfortably tight.  The global e-learning market is expected to reach a global market value of $457 billion in 2026 (source: Global Newswire). The 2020 pandemic ...

Build Your Launch-Ready Email List with Course-Specific Opt-in Pages That Convert: Opt-in Page Examples, How-tos, and More!

by Prerna Malik | Copywriting and Content Marketing, Tips and Ideas

Google “opt-in page examples” and you get millions of results. Mainly from landing page builders and mainly focusing on general list building campaigns. But writing an opt-in page for a launch is a different beast altogether. Before I dig into how to write...

How to Get Copywriting Clients Even If (Especially IF!) You’re Not a Native English Speaker and Don’t Live in North America

by Prerna Malik | Copywriting and Content Marketing, Tips and Ideas

The #1 question most new copywriters have is… “How do I get copywriting clients?”  And even though the internet has shrunk boundaries, the fact is… finding copywriting clients isn’t the easiest.  And if you’re from a non-English speaking country, that gap between you...

Why Automated Parity Pricing is Misguided and How to Truly Create Equal Opportunities for Enrolment and Accessibility

by Prerna Malik | Copywriting and Content Marketing, Tips and Ideas

Parity pricing. The latest “automated” trend to take over the online course world. I recently visited THREE different course sales pages by people I truly admire and was interested in learning from when, BOOM! A bar jumped up right at the top of the sales page,...