by Prerna Malik | Online Marketing Simplified
In my last post on eBook marketing mistakes, I delved deep into the underbelly of selling eBooks, scratching at the painful mistakes that many authors make once they’ve written an eBook. The idea for this post came to me while writing that other one. Yes, the joys of... 
by Prerna Malik | Online Marketing Simplified
eBook marketing. The two words that every author dreads. Yes, it’s a fact. Y’see, we authors are a creative type. We love to write, create, let our imaginations and our words take wing. All the selling, planning, marketing makes us want to run and hide under snuggly... 
by Prerna Malik | Online Marketing Simplified, Small Business Resources
We recently wrapped up a humongous promo-style launch that we’d run for both Content Cookbook and The Social Spread. Before that we had a sold out launch with Easy-as-Pie eBook Marketing Recipe Book. While these two launches were certainly not our first two launches,... 
by Prerna Malik | Copywriting and Content Marketing, Online Marketing Simplified, Small Business Resources
When I started looking for testimonial samples to include in this mega-post, I did not think it would take me the better part of a day to do so. Yep. I mean testimonials are considered the Holy Grail of business, right? You’d think that finding flawless samples would... 
by Prerna Malik | Copywriting and Content Marketing, Online Marketing Simplified, Small Business Resources
It kills me. It really does. Each time I visit an eBook sales page and I see glaring, sales-crushing, traffic-repelling mistakes that I can guarantee will impact how many copies the author eventually sells before declaring that eBooks are a waste of time, it kills me.... 
by Prerna Malik | Online Marketing Simplified, Small Business Resources
I want to sell online. Reach millions of people online. I want passive income. Y’know, the kinds where I work 4 hours a week and can earn a full-time income? That one. I want to make money while I sleep. Yes, these are all the things that not only have I heard from... 
