“You can never get a cup of tea large enough or a book long enough to suit me.” ― C.S. Lewis

Both these things are true for me. I’m a tea lover and a book savorer. I also am a word-make-up-er but that’s a whole different post.

Starting this month, am going to share my favourite recipe books for success as a business owner.

Hope y’all like my collection as I work my way through them and if you have some recommendations, feel free to send ‘em my way!

This month, I have an awesome branding-related business book I absolutely loved reading and applying:

The Fortune Cookie Principle by Bernadette Jiwa 

This one is a short, punchy read that’s filled with actionable “keys” that you can apply to your brand and business to not only set it apart from the competition but also to create an identity that resonates with who you really are and what you’re about.

Packed with case studies to illustrate each of the branding keys and to show you how businesses have actually applied the strategies, Bernadette’s writing is crisp, interesting and inspires you to get your brand to sizzle with personality!

Each chapter closes with a question that you can ask yourself to create a brand that is in sync with what your business is all about and who you are.

How I used it: What I did was copy all the questions into a Word file and then, typed my answers into it so I had my Branding Strategy in one nice, neat little document.

Things to Keep in Mind: The book is an easy, breezy and hugely interesting read but the exercises and the questions are what will make you ponder and think. You’ll find yourself leaving them in between and coming back to them the next day.

It took me a LONG while to finish the exercise but when I did, I had absolute clarity on what I want both Social Media Direct and The Mom Writes to be known for, stand for and represent.

If you’re ready to give your brand a good overhaul, I seriously recommend The Fortune Cookie Principle.

You can see my 5 star review on Amazon and get your copy here.

Disclosure: This post contains affiliate links which means if you buy this book using my links in the post, you don’t have to pay anything extra but I may get to buy myself a latte at the end of the month. Plus, I would never, ever recommend anything that I haven’t tasted myself yet!



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