The blog
The Ultimate Guide to Home Page Conversion Copywriting: Crisp Copy Strategies for Homepages
When I think about home page conversion copywriting, I somehow think about the threshold of a house. Considering the fact that I’ve recently finished revamping our own website home page copy (to be revealed in March with our brand-new design!) AND that we’re in the middle of looking for our soon-to-be-new-home, my line of thought […]
7 Entrepreneurial Lessons Learned in our 7th Year of Business
This is the first time I’m doing a year-in-review style post simply because this year was MASSIVE on so many levels – personal AND business. Our word for 2017 was SURGE. For the last few years, Mayank and I have used Word of the Year to set an intention and to keep our focus on […]
15 Business Lessons. 5 Conferences. 3 Weeks – What I Learned and You Can Too!
Confession: I wrote at least 25 smart-sounding headlines before scrapping them all and settling on this one. Because let’s face it… that’s what this post is all about. It’s about conferences, lessons, and travels. It’s about a journey, spanning thousands of miles. It’s about 5 conferences in 3 states in the US, over a period […]
Don’t Do These 5 Things When Working from Home
Working from home is undoubtedly one of the best things to have happened to me. It is a lifestyle that suits my personality and my professional ambitions perfectly while allowing me to manage our home and raise our daughter just the way I envisioned. I wouldn’t have it any other way. At the same time, […]
How to Increase Revenue by 50% Without Working More Hours
As a freelancer or service provider, you usually have ONE key goal: Increase Revenue. More often than not, that requires one of two things – either work more hours or go the agency model and have a team of people to work for you. When we started our business in 2011, we adopted a hybrid […]
How to Write Attention Grabbing Headlines Using the Stealworthy 5S Framework
Writing attention grabbing headlines that not only stop readers in their tracks but also compel them to continue reading is both an art and a science. Most copywriters, including yours truly, spend a TON of time on headlines and with good reason too. After all, headlines can either enticingly invite a reader to read more or turn him off […]
The Launchall: A Handy {Virtual} Holdall with 30+ Hand-vetted, Sales-Spiking, Free and Low-Cost eCourse Launch Tools to Make Launching a Budget-Friendly Breeze!
Launching an eCourse isn’t for the faint of heart. As someone who’s launched several digital products and done-for-you services, I can vouch that with every launch you feel a bit braver but you still have the new-kid-in-class feeling! 😉 It’s funny but true. One of the things that we learnt early on was to invest in […]
Sales Copywriting 101 – 5 Laughably Easy Copy Ingredients to Make You More Money with Every Word
Updated October 14, 2020 Sales copywriting. Two little words that carry a whole lot of weight. Whether you’re writing emails to share that new eCourse you just launched or are flinging yourself straight into the deep end with a sales page, writing sales copy is not for the faint-hearted. And here’s the thing… chances are […]
The Startlingly Simple Strategy that Converts 70% of Prospects into Paying Clients
What does a service-based business need the most? CLIENTS. Now… Most coaches and consultants will tell you that if you want to convert prospects into clients you need to: 1. Monetize your value or show what you bring to the table to your prospect. 2. Share testimonials or case studies to convince them that you […]
The “S” Word Every Entrepreneur Needs to Use
Here’s a story for you: Last month, that is April 2017, we made more than what we earned in our entire 1st YEAR of business. Yes, that milestone of “turning your yearly income into your monthly” was achieved, quietly and with grace. Now this is not one of the “I’m going to show you how […]
