Last updated on February 14th, 2023
The blog
How to Charge More as a Launch Copywriter
Chances are you’ve heard this mantra echo in the online space: Charge your worth. But what exactly does that mean? (And why does unhelpful (or just...
3 Startlingly Simple Sales Strategies for Course Creators: How to Ditch Claims and Step Up the Credibility and Connection
You aren’t imagining it. The already crowded online course creation marketplace is getting tight. Uncomfortably tight. The global e-learning market...
Build Your Launch-Ready Email List with Course-Specific Opt-in Pages That Convert: Opt-in Page Examples, How-tos, and More!
Google "opt-in page examples" and you get millions of results. Mainly from landing page builders and mainly focusing on general list building...
How to Get Copywriting Clients Even If (Especially IF!) You’re Not a Native English Speaker and Don’t Live in North America
The #1 question most new copywriters have is… “How do I get copywriting clients?” And even though the internet has shrunk boundaries, the fact is…...
Why Automated Parity Pricing is Misguided and How to Truly Create Equal Opportunities for Enrolment and Accessibility
Parity pricing. The latest “automated” trend to take over the online course world. I recently visited THREE different course sales pages by people I...
Social Proof Marketing for Course Creators: Six Ways to Use Testimonials (and TWO ways to organize them!)
FACT: Social proof marketing or using testimonials is a big part of any online course launch (or relaunch). And while we've already shared a GIANT...
How to Relaunch Your Online Course: Use the 3Ds for Profitable, Sustainable, and Meaningful Launches
What if I told you that rinse-and-repeat works well for habits and systems but when it comes to launching and selling your online course, it doesn't...
The 4-Step Social Media Content Strategy for Course Creators who Want to Engage with Their Audiences, Humanize Their Brand, and Have Profitable Launches
Social media content strategy? To promote your online course? Do you even need it? Should you hire it out? What should you even say so you aren’t...
Online Launches and Course Creators: How to Create More Impact with Intention in 2021
Online launches. They’re a minefield of decisions and choices. As online course creators, not only do you have to navigate this minefield with...
Entrepreneurship Growth: How to Build a Profitable Business without Drowning in Debt or Overwhelm
Meet Growth📈 & Finance🤓, your soft-spoken bespectacled duo, double-dog daring you to bravely pull out your calculator, nudging you to face the...
