One of the most common questions in most freelance groups and forums is, “How to price my...
CHEESE: A Deliciously Easy Way to Write High-Converting Sales Copy to Connect with Your Ideal Customer
What does writing high-converting sales copy have to do with CHEESE? Turns out… everything. See,...
How to Package and Productize Your Services for Maximum Impact and Income: The Profits on Tap Framework for Profit-Rich Packages
Updated September 6, 2020 Continuing our series of posts on how to package and productize your services so you can make an easy 6-figures every year, just like we did, without having to constantly hustle your heart out or launch high-ticket group programs. If you missed the first post, head here to read how we […]
How to Choose the Most Profitable Productized Service Model for Your Business in 2020 (Includes Real World Examples!)
Updated on September 2, 2020 This is part 2 of the 3-part series on creating #sustainablescale for your service-based business with productized services and profit-rich packages. Part 1 is where I shared how productizing helped us crack $210K while working fewer hours. In fact, at the time of writing this updated post, we are on […]
The Single Biggest Profit Maker for Our Copywriting Business: How We Generated $210K Without Launching a Single eCourse
We just did the numbers for 2017 since the financial year in India closes on March 31st. We made $210K. Sure, this may not seem like a big deal in a world where million-dollar businesses crop up seemingly overnight. But for us… it is a H-U-G-E deal. We started our business while we were dealing with […]
When I think about home page conversion copywriting, I somehow think about the threshold of a house. Considering the fact that I’ve recently finished revamping our own website home page copy (to be revealed in March with our brand-new design!) AND that we’re in the middle of looking for our soon-to-be-new-home, my line of thought […]
This is the first time I’m doing a year-in-review style post simply because this year was MASSIVE on so many levels – personal AND business. Our word for 2017 was SURGE. For the last few years, Mayank and I have used Word of the Year to set an intention and to keep our focus on […]
Confession: I wrote at least 25 smart-sounding headlines before scrapping them all and settling on this one. Because let’s face it… that’s what this post is all about. It’s about conferences, lessons, and travels. It’s about a journey, spanning thousands of miles. It’s about 5 conferences in 3 states in the US, over a period […]
Working from home is undoubtedly one of the best things to have happened to me. It is a lifestyle that suits my personality and my professional ambitions perfectly while allowing me to manage our home and raise our daughter just the way I envisioned. I wouldn’t have it any other way. At the same time, […]
As a freelancer or service provider, you usually have ONE key goal: Increase Revenue. More often than not, that requires one of two things – either work more hours or go the agency model and have a team of people to work for you. When we started our business in 2011, we adopted a hybrid […]