by Prerna Malik | Copywriting and Content Marketing, Online Marketing Simplified, Tips and Ideas
Service pricing strategies run alllll over the place. Let’s be honest… Pricing services can feel like riding an emotional Storm Mountain-style rollercoaster, complete with feeling a little sick-in-the-stomach along the way. BUT You can turn the process of...
by Prerna Malik | Copywriting and Content Marketing, Online Marketing Simplified, Tips and Ideas
Want to increase the course value for your online program? BONUSES are an easy way to do this. However While every online course has them… most fail to live up to the hype. You see Bonuses are not ✨ glitter-wrapped rocks. Your online course bonuses have a JOB...
by Prerna Malik | Copywriting and Content Marketing, Online Marketing Simplified, Tips and Ideas
Pre-launch marketing. That often-awkward phase in most launches where you’re not sure are you doing too much or too little talking about your program. Kinda like me when I meet a new-to-me human. I either ramble a lot (and scare them off) or I give one-word...
by Prerna Malik | Copywriting and Content Marketing, Life of a Smallbiz Owner, Tips and Ideas
As far as copywriter skills go, growth is integral to everything we do. Whether it is adding “offer optimization” to our process or mastering the art of helping course creators re-launch with confidence, we’re always looking to grow. However, growth isn’t linear or...
by Prerna Malik | Copywriting and Content Marketing, Tips and Ideas
Attn: experienced launch copywriters — if “offer optimization” is NOT a line item on your service menu or proposals, then you are letting a monster-sized authority-building opportunity pass by. Online course marketing IS part of what you do. Knowing HOW to optimize...
