by Prerna Malik | Copywriting and Content Marketing
Have you struggled with crafting sales copy only to end up with a pile of words that are mushy, goopy and lack persuasion and personality? Or maybe, you’ve been able to write a page that sounds good but sadly fails to get customers knocking wildly on your virtual... 
by Prerna Malik | Small Business Resources
Continuing our series of posts on packaging and productizing your services so you can make an easy 6-figures every year, just like we did, without having to constantly hustle your heart out or launch high-ticket group programs. If you missed the first post, head here... 
by Prerna Malik | Online Marketing Simplified, Small Business Resources
This is part 2 of the 3-part series on creating productized services, the profitable way. Part 1 is where I shared how productizing helped us crack $210K while working fewer hours. Not only have I been getting GREAT feedback on the post, I’m also getting great... 
by Prerna Malik | Online Marketing Simplified, Small Business Resources
We just did the numbers for 2017 since the financial year in India closes on March 31st. We made $210K. Sure, this may not seem like a big deal in a world where million-dollar businesses crop up seemingly overnight. But for us… it is a H-U-G-E deal. We started... 
by Prerna Malik | Copywriting and Content Marketing
When I think about home page conversion copywriting, I somehow think about the threshold of a house. Considering the fact that I’ve recently finished revamping our own website home page copy (to be revealed in March with our brand-new design!) AND that... 
