by Prerna Malik | Copywriting and Content Marketing, Tips and Ideas
Google “opt-in page examples” and you get millions of results. Mainly from landing page builders and mainly focusing on general list building campaigns. But writing an opt-in page for a launch is a different beast altogether. Before I dig into how to write...
by Prerna Malik | Copywriting and Content Marketing, Tips and Ideas
The #1 question most new copywriters have is… “How do I get copywriting clients?” And even though the internet has shrunk boundaries, the fact is… finding copywriting clients isn’t the easiest. And if you’re from a non-English speaking country, that gap between you...
by Prerna Malik | Copywriting and Content Marketing, Tips and Ideas
Parity pricing. The latest “automated” trend to take over the online course world. I recently visited THREE different course sales pages by people I truly admire and was interested in learning from when, BOOM! A bar jumped up right at the top of the sales page,...
by Prerna Malik | Copywriting and Content Marketing, Tips and Ideas
FACT: Social proof marketing or using testimonials is a big part of any online course launch (or relaunch). And while we’ve already shared a GIANT resource on how to get the best testimonials and optimize them for sales… …there’s SO much more...
by Prerna Malik | Copywriting and Content Marketing, Online Marketing Simplified, Tips and Ideas
What if I told you that rinse-and-repeat works well for habits and systems but when it comes to launching and selling your online course, it doesn’t usually work the same way? Program relaunches usually become a rehash of last year’s strategy and...
